# Perfume-Inspired Wine Bottles Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma By Laura McQuarrie | Published 2025-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chloe-wine-collection References: [morningstar](https://www.morningstar.com/news/pr-newswire/20250325ny48655/chloe-wine-collection-and-luxury-accessories-designer-lele-sadoughi-launch-a-limited-edition-bottle) & [chloewinecollection](http://www.chloewinecollection.com)  [Chloe Wine](https://www.trendhunter.com/trends/the-punchers-chance) Collection launched a limited-edition bottle design for its Pinot Grigio and Pinot Noir wines in partnership with luxury accessories designer Lele Sadoughi. To emphasize the aromatic qualities and luscious flavors of its wines, [Chloe Wines](https://www.trendhunter.com/trends/holiday-bow-bar) opted for a special edition design influenced by [perfume packaging](https://www.trendhunter.com/trends/vera-wang-love). The wine bottle leans feminine with a prominent bow detail, and this touch by Sadoughi amplifies a signature Chloe design into a striking focal point. The style-forward wine bottles are not only collectible but exceptionally giftable—especially as Mother's Day approaches—and this partnership officially marks the first time Chloe Wines has collaborated on a bottle and the first time Lele Sadoughi has partnered with a wine brand for packaging design. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 68% | Activity: 79% | Freshness: 38% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cross-industry Design Collaborations:** The partnership between Chloe Wine Collection and Lele Sadoughi exemplifies an emerging trend where companies from different sectors come together to create unique consumer experiences. - **Perfume-inspired Packaging:** Chloe Wine Collection's innovative use of perfume-like packaging for wine introduces an element of luxury and sophistication typically seen in high-end cosmetics. - **Gift-ready Wine Products:** With a design that emphasizes collectibility and gifting appeal, wine brands are increasingly focusing on packaging that serves as both a product and a present. ### Industries Being Reshaped - **Wine and Spirits:** The wine industry is witnessing a shift where packaging design plays a crucial role in differentiating products and attracting new customer demographics. - **Luxury Goods:** Luxury accessory brands, like Lele Sadoughi, are finding new avenues for applying their design expertise by partnering with consumables like wine, blending multiple facets of luxury consumption. - **Gifting and Collectibles:** The intersection of wine and gift markets offers potential for developing premium products that cater to consumers seeking memorable and aesthetically appealing gift items. ## Related on Trend Hunter - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Fashion Icon Rosé Collections](https://www.trendhunter.com/trends/vera-wang-roses.md) - [Beverage-Inspired Charms](https://www.trendhunter.com/trends/catbird-x-sofia.md) - [Designer-Approved Alcohol Bottles](https://www.trendhunter.com/trends/woodford-reserves-2025-holiday-bottle.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Decorated Glass Bottles](https://www.trendhunter.com/trends/give-me-magic-fragrance.md) - [Art-Covered Sparkling Wines](https://www.trendhunter.com/trends/desiderio-n1-limited-edition-art-bottles.md)