# Chic On-the-Go Pictorials The Chloe Fall 2010 Campaign Appeals to the Modern Day Woman By Zoe Badley | Published 2010-07-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chloe-fall-2010-campaign References: [fashiongonerogue](http://fashiongonerogue.com/chloe-fall-2010-campaign-raquel-zimmermann-inez-vinoodh/#more-32861) & [chloe](http://www.chloe.com/#/en) I absolutely love seeing a woman who is completely busy, but completely chic from head-to-toe. The Chloe Fall 2010 Campaign embodies that [city slicker](https://www.trendhunter.com/trends/back-to-the-city) and fashion model Raquel Zimmermann makes the whole thing look effortless -- just the way it should be done. The label's [fall advertisements](https://www.trendhunter.com/trends/knys-fall-2025) really appeal to the modern day women with its signature elegant fashion pieces and of course, [the drool-worthy Chloe bag](https://www.trendhunter.com/trends/fendis-summer-2025-campaign). Be sure to check out the gallery for more shots by photographer Inez van Lamsweerde and Vinoodh Matadin. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 43% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Effortless Chic Fashion:** Opportunity to create clothing and accessories that are both stylish and practical for busy women. - **City Slicker Style:** Opportunity to design fashion pieces that are both sophisticated and versatile for urban environments. - **Pictorial Ad Campaigns:** Opportunity to create visually stunning advertisements that tell a story and appeal to modern day women. ### Sectors Adopting This - **Fashion Industry:** Opportunity to design and sell clothing and accessories that cater to the needs of busy, modern women. - **Photography Industry:** Opportunity to specialize in pictorial ad campaigns that showcase a brand's products and appeal to a target audience. - **Marketing Industry:** Opportunity to develop creative advertising strategies that incorporate visually appealing campaigns to target specific demographics. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md)