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# Korean-Inspired Chicken Pizzas
KFC's Newest 'Chizza' Takes Flavor Cues from Traditional Bulgogi

By Laura McQuarrie | Published 2017-05-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chizza
References: [en.rocketnews24](http://en.rocketnews24.com/2017/05/30/kfc-chizza-returns-to-japan-with-all-new-korean-twist/) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000009.000022127.html)

Following the release of its first-ever 'Chizza,' KFC is introducing a flavorful new food hybrid.

KFC's Chizza uses a round piece of fried chicken as a replacement for pizza crust, which is served with a variety of regular pizza toppings. While the first Chizza introduced a rather classic mix of marinara sauce, meat and mozzarella, the newest Chizza takes its culinary inspiration from Korea.

The all-new Chizza flavor takes cues from a traditional Korean dish called bulgogi. As such, the fried chicken pizza is loaded with portions of beef, chicken, spinach, mayonnaise and a generous amount of melted cheese to make it a true pizza. The experimental pizza-inspired chicken product will only be available from KFC in Japan as long as supply permits.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 22% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Food Hybrids:** There is an opportunity for experimentation with unique food hybrids to create new tastes and textures.
- **Global Flavor Influences:** Incorporating traditional dishes from different cultures into fast food menus can offer unique and exciting flavor experiences.
- **Alternative Pizza Crusts:** Exploring alternative options for pizza crusts, such as using fried chicken, can attract attention and interest in the product.

### Who This Affects Most

- **Fast Food:** Fast food chains can experiment with unique food creations to attract customers and stand out in a crowded market.
- **Restaurant:** Restaurants can incorporate global flavors into their menus to offer unique dining experiences and attract diverse customers.
- **Food Manufacturing:** Food manufacturers can create alternative crust options for pizza to offer variety and cater to different dietary needs or preferences.

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