# Streetwise Canine Fashion ChiWowWow Clothing for Designer Dogs Features Surfer Brands By Elsa Blaine | Published 2009-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chiwowwow-dog-fashions References: [pupstyle](http://www.pupstyle.com/?p=475) & [chiwowwow](http://www.chiwowwow.com/) Streetwise dogs can find the hippest pup fashions at ChiWOWWOW. The company offers the coolest [vintage jackets, sweaters, tees](https://www.trendhunter.com/trends/adidas-originals-pet-collection) and surf hoodies for the edgy doggie set. This is not the average [canine clothing collection](https://www.trendhunter.com/trends/dog-accessories-collection)--if there is such a thing--but rather a trendy line of brand-conscious gear including insignia outfits from [surf and lifestyle brands](https://www.trendhunter.com/trends/neighborhood-x-chito) Quiksilver, Ron Jon and Billabong. The Chiwowwow website is a psychedelic's treat with bug-eyed Chihuahuas and other wee dogs pictured wearing the canine clothes. I particularly like the image of the fur-collared pup looking particularly road-ready accessorized with his [Doggles](http://www.trendhunter.com/trends/doggles-the-eyewear-for-dogs). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 65% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Designer Dog Fashion:** The trend of designer dog fashion is disrupting the pet clothing industry, creating opportunities for brands to create stylish and brand-conscious gear for dogs. - **Surfer Brands for Dogs:** The trend of incorporating surf and lifestyle brands like Quiksilver, Ron Jon, and Billabong into dog fashion is creating new opportunities for collaboration and brand expansion. - **Psychedelic Canine Clothing:** The trend of psychedelic-themed dog clothing, as seen on the ChiWOWWOW website, presents opportunities for unique and eye-catching designs in the pet fashion industry. ### Industries Being Reshaped - **Pet Clothing:** The pet clothing industry has the potential to capitalize on the designer dog fashion trend by offering a wider range of stylish and brand-conscious clothing options. - **Surf and Lifestyle Brands:** Surf and lifestyle brands can enter the pet industry and collaborate with dog clothing brands to create fashionable gear that aligns with their brand image. - **Online Retail:** The online retail industry can benefit from the growth of designer dog fashion by providing a platform for brands like ChiWOWWOW to reach a wider audience of dog owners. ## Related on Trend Hunter - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Premium Canine Clothing](https://www.trendhunter.com/trends/the-dog-face.md) - [Charm-Adorned Dog Collars](https://www.trendhunter.com/trends/charmadorned-dog-collar.md) - [Stylish Sherpa Dog Jackets](https://www.trendhunter.com/trends/sherpa-dog-jacket.md) - [Printed Pet Sweaters](https://www.trendhunter.com/trends/smiley-sweater.md) - [Holographic Pet Accessories](https://www.trendhunter.com/trends/holographic-pet-accessories.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Retro Athletic Pet Accessories](https://www.trendhunter.com/trends/pet-accessories-collection.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md)