# Whiskey-Collaborative Streetwear Jehucal Works with Chivas Regal on a New Capsule Collection By Amy Duong | Published 2022-11-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chivas-regal References: [hypebeast](https://hypebeast.com/2022/11/jehucal-chivas-regal-collaboration-fall-winter-2022) & [jehu-cal](https://jehu-cal.com/) London-based streetwear imprint Jehucal introduces its latest collection made in collaboration with Scottish whiskey brand [Chivas Regal](https://www.trendhunter.com/trends/chivas-regal-x-falguni-shane-peacock). Together, the duo launches a new capsule that features 10 items in total. The streetwear brand is known for its relaxed graphic tees and tracksuits -- all of which are detailed with embroidery and unique print details. Now, it is joined by a new varsity jacket and a selection of tees and accessories as well. The varsity jacket is a heavyweight design with an 800GSM design that has a 100% full-grain leather material that makes up the sleeves for a premium feel. It is also detailed with a slew of custom patches that are seen at the dropped shoulders and slightly cropped waist. Image Credit: Jehucal, Chivas Regal, [hypebeast](https://hypebeast.com/2022/11/jehucal-chivas-regal-collaboration-fall-winter-2022), [jehu-cal](https://jehu-cal.com/) ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 65% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Collaborative Streetwear:** There is an opportunity for brands to collaborate with fashion labels to create unique streetwear collections. - **Premium Material Jackets:** The use of premium materials, such as 100% full-grain leather, in jacket design can create a higher-end product with increased value. - **Customized Patches:** Brands can innovate with custom-designed patches to add unique elements to clothing, accessories, and even packaging. ### Who This Affects Most - **Fashion and Apparel:** The fashion and apparel industry can explore collaborations and the use of premium materials and customized patches to create unique products. - **Alcohol and Beverage:** Alcohol and beverage brands can expand their reach and brand awareness by collaborating with fashion and apparel labels in the creation of capsule collections. - **Design and Printing:** The design and printing industry has an opportunity to offer custom patch services to brands and apparel manufacturers for a unique touch in product design. ## Related on Trend Hunter - [Whiskey Elegant Leisurewear](https://www.trendhunter.com/trends/chivas-regal-x-falguni-shane-peacock.md) - [Rapper Collaborative Celebratory Whiskys](https://www.trendhunter.com/trends/chivas-12.md) - [Collaborative Distillery Worker Jackets](https://www.trendhunter.com/trends/benromach-and-reworked-348.md) - [Libation-Joint Streetwear Collaborations](https://www.trendhunter.com/trends/havana-club-1.md) - [Distressed Streetwear Capsule](https://www.trendhunter.com/trends/neighborhood-x-chito.md) - [Family-Focused Streetwear Collabs](https://www.trendhunter.com/trends/patron-tequila-1.md) - [Concise Collaborative Modern Workwear](https://www.trendhunter.com/trends/schott-1.md) - [Scotch Sipping Jackets](https://www.trendhunter.com/trends/scotch-sipping-jacket.md) - [Fashion Designer-Approved Luxury Spirits](https://www.trendhunter.com/trends/olivier-rousteing.md)