# Whiskey Elegant Leisurewear Chivas Regal x Falguni Shane Peacock Debut Luxe Tracksuit Collection By Grace Mahas | Published 2024-02-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chivas-regal-x-falguni-shane-peacock References: [prnewswire](https://www.prnewswire.com/news-releases/united-is-the-new-gold-new-chivas-regal-advertising-campaign-celebrates-the-power-of-shared-success-302015722.html) & [cocktailcourier](https://www.cocktailcourier.com/?gad_source=1&gclid=CjwKCAiA_OetBhAtEiwAPTeQZ6y1yLOFjmarG8DjBa7DEG7bdL6ZOMxzypBlAPQ3ISw4M1Vsei1O8RoCiMUQAvD_BwE)  [Chivas Regal](https://www.trendhunter.com/trends/chivas), the esteemed luxury blended Scotch whisky brand, has joined forces with the renowned couture designer duo Falguni Shane Peacock to unveil the exclusive "Golden Hour Glow Up" Set. This unique collaboration, inspired by Chivas' "United is the New Gold" campaign, introduces a limited-edition collection designed for modern power couples, blending the worlds of cocktails and fashion. The set features matching tailored tracksuits, a testament to the fashion duo's impeccable craftsmanship, designed to redefine the at-home Black Tie dress code. Emily Lane, Chivas Brand Director at [Pernod Ricard USA](https://www.trendhunter.com/trends/the-glenlivet-rum-and-bourbon-fusion-cask), expressed excitement over the partnership, emphasizing the importance of togetherness celebrated through this collaboration. The tracksuits, embodying Falguni Shane Peacock's signature elegance, are crafted from premium fabrics in black and gold, reflecting Chivas' luxurious heritage. Launched in time for New York Fashion Week and Valentine's Day, the "Golden Hour Glow Up Cocktail Gift Set" offers couples an opportunity to enjoy a special moment of connection. The set, priced at $150, includes two luxurious tracksuits and ingredients for the Chivas [Gold Rush](https://www.trendhunter.com/trends/gold-rush-cocktail-mix) cocktail, featuring Chivas XV for a sophisticated drinking experience. This collaboration is available for a limited time at CocktailCourier.com, offering a blend of fashion, whisky, and romance. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 77% | Activity: 89% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Luxury Collaborations:** Chivas Regal's partnership with Falguni Shane Peacock introduces a limited-edition collection designed for modern power couples, blending the worlds of cocktails and fashion. - **At-home Fashion:** The tracksuits in the 'Golden Hour Glow Up' Set redefines the at-home Black Tie dress code, showcasing Falguni Shane Peacock's signature elegance. - **Cocktail Experiences:** The 'Golden Hour Glow Up Cocktail Gift Set' offers couples an opportunity to enjoy a special moment of connection with the Chivas Gold Rush cocktail featuring Chivas XV. ### Who This Affects Most - **Luxury Fashion:** The collaboration between Chivas Regal and Falguni Shane Peacock brings together the worlds of whisky and couture, redefining luxury for modern power couples. - **Beverage:** Chivas Regal's partnership with Falguni Shane Peacock creates a unique blend of fashion and whisky, offering consumers a sophisticated drinking experience. - **E-commerce:** The limited-time availability of the collaboration collection at CocktailCourier.com provides an exclusive online shopping experience for fashion and whisky enthusiasts. ## Related on Trend Hunter - [Luxury Fashion-Branded Whiskeys](https://www.trendhunter.com/trends/chivas.md) - [Golden Hour-Inspired Cocktail Kits](https://www.trendhunter.com/trends/golden-hour-cocktail.md) - [Whiskey-Branded Football Tracksuits](https://www.trendhunter.com/trends/jameson-x-admiral.md) - [Fashion Designer-Approved Luxury Spirits](https://www.trendhunter.com/trends/olivier-rousteing.md) - [Summer-Ready Collaborative Whisky Kits](https://www.trendhunter.com/trends/chivas-x-goya.md) - [Scotch Sipping Jackets](https://www.trendhunter.com/trends/scotch-sipping-jacket.md) - [Rapper Collaborative Celebratory Whiskys](https://www.trendhunter.com/trends/chivas-12.md) - [Whisky Cocktail Mixes](https://www.trendhunter.com/trends/gold-rush-cocktail-mix.md) - [Collaborative Spirit Drinks](https://www.trendhunter.com/trends/chivas-regal-takumi-reserve.md)