# Gilded Liquor Decanters The Chivas Brothers Royal Salute Bottle Makes for Luxurious Drinking By Kamal Musharbash | Published 2011-02-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chivas-brothers-royal-salute References: [packagingnews](http://www.packagingnews.co.uk/news/coley-porter-bell-designs-2200-whisky-bottle-for-chivas-brothers/) & [chivas](http://www.chivas.com) Designer Coley Porter Bell teamed up with the luxe whiskey company to create an exclusive [Chivas Brothers](https://www.trendhunter.com/trends/chivas-regal-crystalgold) Royal Salute edition. The decanter is equipped with [Darlington crystal](https://www.trendhunter.com/trends/505-edition-branson) and is meticulously hand blown and crafted. Encrusted with 24c gold, the bottle stopper shines gloriously as it sits on a crown-like design, all to emphasize the bottle's philosophy. The Chivas Brothers Royal Salute decanter is celebrating a whiskey that has been in the making for the past 40 years, and what a way to celebrate its endeavor by crafting a one-of-a-kind blingtastic decanter. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 20% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Luxury Drinkware:** The rise of gilded liquor decanters presents an opportunity for designers and manufacturers to cater to consumers seeking luxurious and visually striking drinkware. - **Artisan Craftsmanship:** The meticulous hand-blown and crafted decanter highlights a demand for artisanal products, opening up opportunities for skilled artisans to create unique and high-end designs. - **Exclusivity and Limited Editions:** Collaborative projects like the Chivas Brothers Royal Salute edition demonstrate the appeal of limited edition items, prompting luxury brands to explore partnerships and limited releases to capture consumer interest. ### Industries Being Reshaped - **Luxury Goods:** Luxury goods companies can capitalize on the trend of gilded liquor decanters by creating refined and opulent drinkware options for discerning consumers. - **Glassmaking:** The demand for hand-blown and crystal-encrusted decanters provides opportunities for glassmaking companies to showcase their craftsmanship and produce bespoke liquor containers. - **Collaborative Design:** The success of the Chivas Brothers Royal Salute edition highlights the potential for collaborations between designers and liquor brands, enticing customers with exclusive and unique offerings. ## Related on Trend Hunter - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [Crystal-Clear Whiskey Spirits](https://www.trendhunter.com/trends/chivas-regal-crystalgold.md) - [Holiday-Themed Scotch Whiskeys](https://www.trendhunter.com/trends/royal-salute-1.md) - [Lunar New Year Whiskeys](https://www.trendhunter.com/trends/royal-salute-lunar-new-year.md) - [Ultra-Rare Single-Malt Whiskeys](https://www.trendhunter.com/trends/the-glen-grant-splendours-collection.md) - [Ultra-Rare Whiskey Sets](https://www.trendhunter.com/trends/dekant-acclaim-collection.md) - [Ultra-Luxurious Scotch Whiskies](https://www.trendhunter.com/trends/grand-cru1.md) - [Luxe Car-Inspired Bottle Designs](https://www.trendhunter.com/trends/the-macallan-horizon.md) - [Ultra-Luxurious Single-Malt Scotch Bottles](https://www.trendhunter.com/trends/bow-wave.md)