# Cute Halloween Horror Art Chity Soy Yo's 'Booh' Series Makes the Holiday Adorable By Jason Soy | Published 2011-08-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/chity-soy-yo References: [blog.thaeger](http://blog.thaeger.com/2011/08/28/booh/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [behance.net](http://www.behance.net/gallery/Booh/940597) Halloween doesn't only have to be a frightful time as these adorable Chity Soy Yo illustrations demonstrate. Taking all the popular iconography from the [trick-or-treat holiday](https://www.trendhunter.com/trends/oriental-trading) and adding an anime-esque quality to them, Chity Soy Yo, whose real name is Christian Sarragua, has morphed [bats and ghosts into creatures](https://www.trendhunter.com/trends/the-monsters) you'd probably find in the latest Pokemon game. Chity Soy Yo is a Dublin-based illustrator, graphic designer, and [toymaker](https://www.trendhunter.com/trends/skullpanda-x-sanrio). His cutesy style of visual aesthetics permeates everything he does and I'm sure his fans are thankful for that fact. **Implications** - Consumers are partial to cute aesthetics because they evoke a calm and relaxing pathos from their viewers. Corporations may consider making their products with cute designs in order to satiate consumer desire for such visual aesthetics. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 59% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Cute Halloween Designs:** As consumers are drawn to Chity Soy Yo's cute horror art, there is an opportunity for businesses to incorporate cute designs in their Halloween products in order to attract customers. - **Anime-esque Art Style:** Christian Sarragua's anime-esque style of art offers a fresh take on traditional Halloween iconography. Businesses can explore the use of anime inspired art in their Halloween products to attract younger audiences. - **Cutesy Visual Aesthetics:** Chity Soy Yo's style of visual aesthetics, which incorporate a cutesy theme, can be used by businesses as an effective marketing tool to evoke a calm and relaxing pathos from their viewers. ### Who This Affects Most - **Halloween Retail:** Retailers specializing in Halloween merchandise can benefit from incorporating trendy cute designs in their products to attract customers and appeal to younger audiences. - **Graphic Design:** Graphic designing firms or agencies can explore the use of anime-inspired designs to appeal to the younger audience and attract more clients. - **Toy Manufacturing:** Manufacturers of Halloween-themed toys can leverage Christian Sarragua's cutesy designs to create spooky yet approachable toys for younger children, resulting in increased sales and popularity. ## Related on Trend Hunter - [Spooky AR Yogurt Packaging](https://www.trendhunter.com/trends/special-edition-halloween-packaging.md) - [Spellbinding Collectible Plushies](https://www.trendhunter.com/trends/2025-halloween-plushies.md) - [Spooky Pastel-Hued Halloween Decor](https://www.trendhunter.com/trends/sweet-spooky-halloween-decor-collection.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Halloween Blind Boxes](https://www.trendhunter.com/trends/pop-mart-1.md) - [Charming Autumnal Cafe Products](https://www.trendhunter.com/trends/halloween-drinkware-collection.md) - [Spooky Charming Pet Portraits](https://www.trendhunter.com/trends/crown-paw.md) - [Fashionable Zombie Dolls](https://www.trendhunter.com/trends/zombaes-critter-chaos.md) - [Miniature Horror Figures](https://www.trendhunter.com/trends/pop-mart-chucky.md)