# Rewarding Social Currencies Chit Aims to Change Social Media with a Tangible Social Currency By Laura McQuarrie | Published 2014-12-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chit References: [psfk](http://www.psfk.com/2014/12/will-social-media-posts-become-the-new-currency.html) & [indiegogo](https://www.indiegogo.com/projects/chit-the-world-s-first-social-currency) Launched last year as a mobile technology, now Chitter is launching Chit, described as "The World's First, Tangible Social Currency." In order to bring their vision to the masses, Chit is currently crowdfunding on [Indiegogo](https://www.indiegogo.com/projects/chit-the-world-s-first-social-currency). Proving that you don't have to be a celebrity to have a significant amount of social influence online, the plan is for Chit to be set up as the primary social currency that companies can offer to their fans. That way, within the Chit Shop mobile app, people can cash in their earned Chits for real products or rewards just by sharing moments on social media. The more influence you have online, the better perks you're able to pick up, which encourages you to share more and get "richer" in social currency. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 47% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Tangible Social Currency:** The concept of a tangible social currency, as exemplified by Chit, creates disruptive innovation opportunities for mobile technology, app development, and social media marketing. - **Incentivizing Online Influence:** Chit's model of offering rewards to those with more online influence creates disruptive innovation opportunities for social media marketing, influencer marketing, and customer loyalty programs. - **Monetizing Social Media Activity:** The ability to earn tangible rewards for sharing moments on social media has disruptive innovation opportunities for e-commerce, mobile technology, and app development. ### Sectors Adopting This - **Mobile Technology:** The development of mobile apps like Chit Shop that allow users to earn tangible rewards for social media activity has disruptive innovation opportunities for mobile technology. - **Social Media Marketing:** The concept of a tangible social currency and incentivizing online influence has disruptive innovation opportunities for social media marketing. - **E-commerce:** The ability to monetize social media activity by earning tangible rewards has disruptive innovation opportunities for e-commerce platforms. ## Related on Trend Hunter - [African Digital Wallet Platforms](https://www.trendhunter.com/trends/union54.md) - [Social Media Tipping Features](https://www.trendhunter.com/trends/social-media-tipping-features.md) - [Supportive Social Platforms](https://www.trendhunter.com/trends/suppgram.md) - [Social Media Rewards Platforms](https://www.trendhunter.com/trends/social-media-rewards-platform.md) - [Retail Investment Reward Apps](https://www.trendhunter.com/trends/retail-reward-app.md) - [Virtual Social Media Currencies](https://www.trendhunter.com/trends/discord-orbs.md) - [Social Commerce Apps](https://www.trendhunter.com/trends/gist.md) - [Viral Social Shopping Apps](https://www.trendhunter.com/trends/claim-app.md) - [Transformative Social Media Platforms](https://www.trendhunter.com/trends/weare8.md)