# Banana-Themed Taxi Campaigns The Chiquita 'We Are Bananas' Campaign will Give Londoners Free Rides By Michael Hemsworth | Published 2018-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chiquita-we-are-bananas References: [conveniencestore](https://www.conveniencestore.co.uk/products/london-goes-bananas-in-chiquita-campaign/569329.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [chiquita](https://www.chiquita.com) The [Chiquita](https://www.trendhunter.com/trends/chiquita-1) 'We Are Bananas' marketing campaign has been expanded by the brand to offer Londoners the chance to score a free ride around town. Set to run from July until mid-August, the campaign consists of iconic central London black cabs being outfitted with wrap-around marketing that transforms them into vibrant vehicles on the road. Passengers who hail one of the cabs down on July 16 with a [Chiquita banana](https://www.trendhunter.com/trends/chiquita-plantain-chips) in hand will be privy to a free ride in zones 1 and 2 of London. The Chiquita 'We Are Bananas' marketing campaign will help to create a memorable experience for consumers in the iconic city this summer and is sure to be a hit for lucky passengers who receive a free lift. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Branded Taxi Campaigns:** Branding campaigns that transform taxis into vibrant vehicles to create a memorable experience for consumers. - **Free Ride Promotions:** Promotions that offer free rides in exchange for a specific item or action, creating a unique and memorable experience for passengers. - **Creative Out-of-home Advertising:** Innovative advertising campaigns that capture attention and enhance the passenger experience during transit. ### Sectors Adopting This - **Advertising:** Advertising agencies can develop creative and memorable taxi campaigns for brands to capture attention and enhance the passenger experience. - **Transportation:** Taxi companies can partner with brands to offer free rides and enhance the passenger experience, increasing customer satisfaction and brand recognition. - **Food and Beverage:** Food and beverage companies can offer promotions that feature their products and provide a unique and memorable experience for customers during their taxi ride. ## Related on Trend Hunter - [Banana Brand Marathon Sponsorships](https://www.trendhunter.com/trends/official-banana.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Late-Night QSR Vehicles](https://www.trendhunter.com/trends/student-tour-campaign.md) - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md) - [Banana-Inspired Gym Passes](https://www.trendhunter.com/trends/banana-gym-pass.md) - [Interactive Lollipop Campaigns](https://www.trendhunter.com/trends/chupa-chups-campaigns.md) - [Banana-Promoting Goat Yoga Sessions](https://www.trendhunter.com/trends/fairtrade-bananas.md) - [Branded Breakfast Water Taxis](https://www.trendhunter.com/trends/capns-commute.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md)