# Fruity Character Campaigns The Chiquita Banana Sticker Bring Playfulness Back to Healthy Eating By Meghan Young | Published 2010-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chiquita-banana-stickers References: [fastcompany](http://www.fastcompany.com/1555446/neff-ink-goes-bananas-with-a-playful-brand-refresh-for-chiquita) & [neffink](http://neffink.com/) Apparently, playful [Chiquita](https://www.trendhunter.com/trends/chiquita-1) banana stickers is something that this company is known for, but until stumbling upon their new family of sticker characters, I never knew that this in fact was the case. Designed by Neff Ink, the latest Chiquita banana stickers are part of a campaign to bring back the [fun in eating a banana](https://www.trendhunter.com/trends/feed-the-fun)--although, I'm pretty sure people can think of other fun ways to bring attention to this particular fruit other than cute stickers, you know what I mean? (Wink, wink.) ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 27% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Playful Branding:** Opportunity to create playful and memorable branding campaigns to make healthy eating more fun. - **Character-driven Marketing:** Opportunity to use characters and mascots to engage customers and promote healthy eating. - **Novelty Packaging:** Opportunity to design unique and eye-catching packaging to attract consumer attention. ### Who This Affects Most - **Food and Beverage:** Opportunity for food and beverage companies to use playful branding and marketing to encourage healthier eating habits. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to develop creative and character-driven campaigns for healthy food products. - **Packaging and Design:** Opportunity for packaging and design companies to create innovative and attractive packaging solutions for healthier food options. ## Related on Trend Hunter - [Healthful Snackable Stickers](https://www.trendhunter.com/trends/stickylickits.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Food Waste-Combatting Smart Stickers](https://www.trendhunter.com/trends/grey-colombia.md) - [Seasoned Plantain Chip Debuts](https://www.trendhunter.com/trends/chiquita-1.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Nostalgic Back-To-School Snack Campaigns](https://www.trendhunter.com/trends/backtoschool-snack1.md)