# Chips Trend Report Expand the Scope of Confectionery Brands with This Wide-Scale Snack Review By Jordy E | Published 2012-04-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chips-trend-report References: [trendreports](http://www.trendreports.com/research/chips) Salted and deep-fried crispy treats have been a go-to favorite for decades, leading to the rise of companies like Doritos, Cheetos, Lays and Fritos. Iconic marketing campaign slogans like the Pringles 'Once you pop you can't stop' phrase have become embedded in the minds of millions, pulling off a remarkable pop cultural phenomenon. The [Chips Trend Report](http://www.trendreports.com/research/chips)gets at the heart of these campaigns and the recipes that lay behind them, offering 571 informed PRO Trends and over 5,000 exemplars of modern snack breakthroughs. Large and small-scale refreshment brands have had to respond to society's current focus on health. While some choose to avoid the issue, many have sought out products with minimal trans fat and sodium levels. Products like vegetable and fruit-based chips have offered meaningful alternatives, and these imaginative options relayed in the Chips Trend Report will inspire vending machine operators and restaurant managers. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Healthy Snack Alternatives:** The rise of vegetable and fruit-based chips present opportunities for snack companies to provide healthier options. - **Innovative Flavors:** Companies can differentiate themselves by introducing unique and bold flavors to the market. - **Sustainable Packaging:** As consumers look for eco-friendly alternatives, snack companies can develop sustainable packaging options to appeal to their values. ### Sectors Adopting This - **Snack Food Industry:** The snack food industry can take advantage of new trends to expand their product offerings and appeal to health-conscious consumers. - **Vending Machine Industry:** Vending machine operators can benefit from offering a wider variety of snack options, including healthier alternatives. - **Restaurant Industry:** Restaurants can stay competitive by incorporating new and exciting snack options that cater to consumer demand for healthier, sustainable, and innovative products. ## Related on Trend Hunter - [Chip-Flavored Nut Snacks](https://www.trendhunter.com/trends/thats-nuts.md) - [Flavorful Popped Crisp Snacks](https://www.trendhunter.com/trends/4700bc-corn-chips.md) - [Premium Night-In Snack Chips](https://www.trendhunter.com/trends/walkers-sensations-crisps.md) - [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md) - [Familiar Free-From Snack Products](https://www.trendhunter.com/trends/simply-snacks.md) - [Flavor-Packed Tortilla Chips](https://www.trendhunter.com/trends/chipoys-rolled-tortilla-chips.md) - [Recipe-Flavored Potato Chips](https://www.trendhunter.com/trends/pringles-chip-flavors.md) - [Health-Focused Popped Snacks](https://www.trendhunter.com/trends/popchips-snacks.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md)