# Rose Petal Potato Chips Sal de Ibiza's Chips La Vie en Rose are Elevated by Floral Flavors By Laura McQuarrie | Published 2023-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chips-la-vie-en-rose References: [specialtyfood](https://www.specialtyfood.com/news/article/crunchy-snacks-soups-breakfast-benefits-top-summer-fancy-food-show-trends-radar/) & [saldeibiza](https://www.saldeibiza.com/en/snacks/51-chips-la-vie-en-rose-125g-8412861191650.html)  At the [Specialty Food Association's](https://www.trendhunter.com/trends/wine-chips) Summer Fancy Food Show, Sal de Ibiza showcased its [Chips](https://www.trendhunter.com/trends/ritz-everything-toasted-chips) La Vie en Rose as a sophisticated snack that's delicately infused with floral flavor. These 100% natural potato chips [kettle fried in sunflower oil](https://www.trendhunter.com/trends/keyas-snacks) are finished with fleur de sel. rose essence and rose petal flakes. In fact, the brand is deliberate about using fleur de sel in all of its potato chips as a spice, not just a salt. This intriguing combination of flavors offers a unique and sophisticated snacking experience for consumers seeking a break from the ordinary. Providing a sense of indulgence and novelty, these elevated potato chips with a hint of rose exude a sense of luxury when it comes to everyday snacking. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 22% | Activity: 37% | Freshness: 16% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Floral-infused Snacks:** Opportunity for creating more snacks that incorporate floral flavors for a unique and sophisticated snacking experience. - **Gourmet Potato Chips:** Disruptive innovation opportunity in the potato chip industry by offering elevated flavors and ingredients like rose essence and fleur de sel. - **Luxury Everyday Snacking:** Creating a market for indulgent and novel snack options, such as rose petal potato chips, that provide a sense of luxury for everyday occasions. ### Industries Being Reshaped - **Specialty Foods:** The specialty food industry can explore incorporating floral flavors and elevated potato chip offerings to cater to consumers seeking unique and luxurious snacking experiences. - **Snack Foods:** Innovation opportunity for the snack food industry to create gourmet potato chip varieties that use premium ingredients and offer a more elevated snacking experience. - **Food Packaging:** Opportunity to design packaging that reflects the premium and luxurious nature of floral-infused snacks like rose petal potato chips, enhancing their appeal and positioning in the market. ## Related on Trend Hunter - [Italian-Inspired Potato Chips](https://www.trendhunter.com/trends/kettle-cooked-potato-chips.md) - [Elevated Libation-Friendly Crisps](https://www.trendhunter.com/trends/cheese-and-onion-chips.md) - [Spicy Hemp Potato Chips](https://www.trendhunter.com/trends/cannabis-potato-chips.md) - [Fried Egg-Flavored Snacks](https://www.trendhunter.com/trends/fried-egg-potato-chips.md) - [Edible Flower Crackers](https://www.trendhunter.com/trends/artisanal-crackers.md) - [BBQ Season Snack Chips](https://www.trendhunter.com/trends/new-kettle-chips-flavors.md) - [Artisanal Hand-Cooked Crisps](https://www.trendhunter.com/trends/salty-dogs.md) - [Sake-Pairing Potato Chips](https://www.trendhunter.com/trends/wine-chips.md) - [Slow-Fried Olive Oil Chips](https://www.trendhunter.com/trends/extra-virgin-olive-oil-potato-chips.md)