# Festive Savory Snack Ads Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa By Laura McQuarrie | Published 2023-12-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chips-for-santa References: [finance.yahoo](https://finance.yahoo.com/news/frito-lay-canada-calling-canadians-162700052.html)  Every holiday season, food and beverage brands entice consumers with refreshingly different alternatives to leave out for Santa instead of classic milk and cookies, and this year, [Frito Lay Canada](https://www.trendhunter.com/trends/share-more-joy) is inviting Canadians to disrupt tradition by setting out a bowl of chips for Santa. New research commissioned by Frito Lay Canada shows that more than 68% of Canadians are open to a snack change this holiday season, and the brand's festive ad campaign got its start with a simple question: "What if Santa wanted an [alternative to cookies](https://www.trendhunter.com/trends/cookies-for-santa-cookie-kit)?" For those who are ready to do something differently this season, Frito Lay Canada newly introduced Miss Vickie's All Wishes, a [limited-edition bag](https://www.trendhunter.com/trends/limitededition-treats) that's only filled with "wish chips"—the rare, folded chips that are often fought over and used to make wishes. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 61% | Activity: 57% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Holiday Snacks:** Brands are enticing consumers with refreshingly different alternatives to leave out for Santa instead of classic milk and cookies. - **Snack Change:** New research shows that more than 68% of Canadians are open to a snack change this holiday season. - **Limited-edition Chip Bag:** Frito Lay Canada introduced Miss Vickie's All Wishes, a limited-edition bag filled with rare, folded chips that are often fought over and used to make wishes. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore innovative alternatives to traditional holiday snacks. - **Market Research:** The market research industry can provide insights into consumer preferences for holiday snacks. - **Packaging:** The packaging industry can capitalize on the concept of limited-edition bags filled with unique snack items. ## Related on Trend Hunter - [Festive Chip Campaigns](https://www.trendhunter.com/trends/kettle-chips-christmas-campaign.md) - [Holiday-Flavored Snack Chips](https://www.trendhunter.com/trends/pepsico-christmas-snacks.md) - [AR-Focused Holiday Commercials](https://www.trendhunter.com/trends/share-more-joy.md) - [Nostalgic Seasonal Snack Campaigns](https://www.trendhunter.com/trends/tyrrells-campaign.md) - [Festive Snack Packaging Designs](https://www.trendhunter.com/trends/seasonal-assortment.md) - [Christmastime Snack Product Ranges](https://www.trendhunter.com/trends/golden-wonder-festive-range.md) - [Sweetened Potato Chip Snacks](https://www.trendhunter.com/trends/lays-sweet-salty-dipped-clusters.md) - [Festively Flavored Snack Chips](https://www.trendhunter.com/trends/walkers-crisps-flavors.md) - [Tree-Shaped Snack Chips](https://www.trendhunter.com/trends/tostitos-holiday-trees.md)