# Champagne-Friendly Crisps Made for Drink’s Chip Shop Scraps & Fries is Made to Pair with Champagne By Laura McQuarrie | Published 2022-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chips-and-champagne References: [fabnews.live](https://fabnews.live/made-for-drink-collaborates-with-laurent-perrier-to-create-the-perfect-champagne-snack-chip-shop-scraps-fries/) & [madefordrink](https://madefordrink.com/collections/all)  Made for Drink’s Chip Shop Scraps & Fries is a fun food and drink pairing that explores fish, chips and champagne as "the ultimate food and drink pairing." This new snack, designed to be paired with a glass of Laurent-Perrier, consists of scraps of crisp batter jumbled with thin-cut potato fries and peas, plus British malt vinegar and sea salt. This snack collaboration between [Made for Drink & Laurent Perrier](https://www.trendhunter.com/trends/made-for-drink-and-brancott-estate) will be coming to [Sainsbury](https://www.trendhunter.com/trends/mccoys-epic-eats-snack-crisps) stores as an exclusive grocery store treat for a limited time. Made for Drink founder, Dan Featherstone, says, "We’ve long wanted to showcase the timeless ‘whispered truth’ that a bag of fish and chips and a glass of champagne remains one of the most highly prized food & drink marriages of all time." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 48% | Activity: 78% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Champagne Pairings:** Opportunities for creating unique food pairings with champagne that are not just limited to fine dining. - **Collaborative Snacking:** Opportunities for partnering with other brands to create unique snacks that offer a luxurious and elevated experience. - **Celebratory Snacks:** Opportunities for creating indulgent snacks that cater to special occasions and celebration moments. ### Who This Affects Most - **Food and Beverage:** Opportunities for exploring unique food and drink pairings and collaborations that are not typically associated with each other. - **Retail:** Opportunities for exclusive, limited-time snack offerings that attract and retain customers in grocery stores. - **Hospitality:** Opportunities for creating unique food and drink experiences for restaurants and hotels that cater to special occasions and celebrations. ## Related on Trend Hunter - [Wine-Paired Snack Chips](https://www.trendhunter.com/trends/made-for-drink-and-brancott-estate.md) - [Elevated Libation-Friendly Crisps](https://www.trendhunter.com/trends/cheese-and-onion-chips.md) - [Sake-Pairing Potato Chips](https://www.trendhunter.com/trends/wine-chips.md) - [Caviar-Paired Crisps](https://www.trendhunter.com/trends/crisps-and-caviar-collection.md) - [Hospitality-Supporting Crisps](https://www.trendhunter.com/trends/crisps-artois.md) - [Pork-Flavored Snack Chips](https://www.trendhunter.com/trends/pork-scratching-potato-crisps.md) - [Crispy Bar Snack Chips](https://www.trendhunter.com/trends/made-for-drink-baron-bigod-cheese-onion.md) - [Authentic UK Inflight Snacks](https://www.trendhunter.com/trends/made-for-drink-british-airways.md) - [Snackable Fish Bites](https://www.trendhunter.com/trends/fish-and-chip-bites.md)