# Nostalgic Mascot Returning Ads Chips Ahoy Brought Back Its Mascot for Its Latest Ad Campaign By Daniel Johnson | Published 2020-03-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chips-ahoy2 References: [marketingdive](https://www.marketingdive.com/news/chips-ahoy-brings-back-mascot-after-6-years-to-promote-mashup-flavors/573996/) & [prnewswire](https://www.prnewswire.com/news-releases/happier-together-chips-ahoy-cookies-teams-up-with-hersheys-to-make-2020-the-happiest-year-yet-with-two-new-cookie-innovations-made-with-hersheys-milk-chocolate-and-mini-reeses-pieces-candy-301021664.html) [Chips Ahoy](https://www.trendhunter.com/trends/chips-ahoy-happiest-party-kits) is bringing its mascot back after a period of six years in its efforts to promote its new mashup flavors. The Chips Ahoy mascot is named Chip, and it is an animated depiction of a cookie. The mascot will be included in the company's [multi-platform ad campaign](https://www.trendhunter.com/trends/speakie-snackie-campaign) that will span TV and social media content. Many consumers may connect with the campaign due to nostalgia that can be invoked by bringing back the mascot that many people remember. Additionally, the co-branded products can draw appeal from consumers who like both [Hershey's](https://www.trendhunter.com/trends/mondelz-international-and-hershey) products and Chips Ahoy products. Chips Ahoy also launched a hashtag for consumers to use on social media, named #happier together, which reflects the collaborative products. Image Credit: Courtesy of PRNewsfoto/Mondelēz International, Inc. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 55% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Nostalgic Branding:** Opportunity for brands to revive old mascots and create nostalgic connections with consumers. - **Co-branding:** Collaboration between brands can create unique mashup products that appeal to a wider audience. - **Social Media Campaigns:** Utilizing hashtags and multi-platform ad campaigns can help brands engage with consumers on social media. ### Who This Affects Most - **Food and Beverage:** Food brands can leverage nostalgia and co-branding to create innovative and attention-grabbing ad campaigns. - **Advertising and Marketing:** Opportunities exist for advertising agencies to help brands execute successful nostalgic mascot revivals and co-branded campaigns. - **Social Media:** Social media platforms can further support brand campaigns through hashtags and interactive content. ## Related on Trend Hunter - [Nostalgic Snack Ranges](https://www.trendhunter.com/trends/nostalgic-snacks.md) - [Cookie Brand Birthday Kits](https://www.trendhunter.com/trends/chips-ahoy-happiest-party-kits.md) - [Revived Retro Cookie Recipes](https://www.trendhunter.com/trends/famous-amos-chocolate-chip-cookies.md) - [Updated Cookie Recipes](https://www.trendhunter.com/trends/chips-ahoy-cookie.md) - [Fun-Loving Mascots](https://www.trendhunter.com/trends/chewbie.md) - [Exclusive Dessert Collabs](https://www.trendhunter.com/trends/kith-and-chips-ahoy.md) - [Confetti Cake Cookie Flavors](https://www.trendhunter.com/trends/confetti-cake-cookie-flavor.md) - [Oversized Individual Serving Cookies](https://www.trendhunter.com/trends/big-chewy-cookies.md) - [Cookie Butter-Flavored Cookies](https://www.trendhunter.com/trends/chips-ahoy-cookie-butter-cookies.md)