# Invasive Carp-Based Dog Foods Chippin Creates Sustainable Dog Food Made from Invasive Carp By Grace Mahas | Published 2021-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chippin References: [info.trendwatching](https://info.trendwatching.com/innovation-of-the-day/invasive-carp-in-chippin-dog-food?utm_campaign=FTU%20Weekly%20&utm_medium=email&_hsmi=134232936&_hsenc=p2ANqtz-_gH0pRR3U8urdlHPni8zhWiTKSY9alvrwGMAurasG40vLEYwZDWgK5CQk0nItDaIDnd47vnGXUvrrAPP9U-pfRXJyVEA&utm_content=134181524&utm_source=hs_email) & [chippinpet](https://chippinpet.com/) Across North America, many lakes and rivers have had their eco-system disrupted due to [invasive Asian carp](https://www.trendhunter.com/trends/umami-bioworks-1) that outcompete native fish for resources. This species can grow up to 50 kg since it is underfished and flourishing. One brand is tackling this problem head-on – Chippin, a [sustainable dog food brand](https://www.trendhunter.com/trends/freezedried-treats). Chippin recently launched a [new kibble](https://www.trendhunter.com/trends/functional-kibble-for-dogs) made from silver carp, one of the invasive carp species. Dubbed Silver Carp Kibble, the pet food boasts twice the Omega-3s as traditional pet food options, is hypoallergenic, features zero input protein, making it have a "low carbon pawprint," and works to restore biodiversity. Consumers can now purchase the Chippin Silver Carp Kibble online and in select retailers. Image Credit: Chippin ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 30% | Activity: 51% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Sustainable Pet Food:** Chippin creates dog food from invasive carp to tackle ecological disruption. - **Zero Input Protein:** Chippin's Silver Carp Kibble features zero input protein to reduce its carbon footprint. - **Alternative Pet Food Sources:** Chippin uses invasive carp to create a new pet food alternative. ### Industries Being Reshaped - **Pet Food Manufacturing:** Pet food manufacturers can incorporate zero input protein into their products. - **Aquaculture:** Alternative uses for invasive carp in aquaculture could reduce ecological disruption and create new opportunities. - **Sustainability Consulting:** Companies can work with sustainability consultants to identify and utilize alternative sources of protein. ## Related on Trend Hunter - [Crab-Based Cat Foods](https://www.trendhunter.com/trends/fil-blu.md) - [Crab-Based Dog Treats](https://www.trendhunter.com/trends/green-monstah.md) - [Bug-Based Dog Dental Chews](https://www.trendhunter.com/trends/dental-chews-for-dogs.md) - [Alt Protein Dog Treats](https://www.trendhunter.com/trends/alternative-protein-dog-treats.md) - [Lab-Grown Pet Food](https://www.trendhunter.com/trends/chick-bites.md) - [Insect-Based Dog Food Toppers](https://www.trendhunter.com/trends/neo-bites.md) - [Plant-Powered Kibbles](https://www.trendhunter.com/trends/wild-earth-dog-food.md) - [Upcycled Dog Foods](https://www.trendhunter.com/trends/doggiebag.md) - [Outdoor-Specific Canine Foods](https://www.trendhunter.com/trends/field-stream-pet-food.md)