# QSR Temporary Tattoo Collections Chipotle Created a Limited-Edition Temporary Tattoo Collection By Laura McQuarrie | Published 2025-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chipotle-temporary-tattoo-collection References: [newsroom.chipotle](https://newsroom.chipotle.com/2025-06-11-CHIPOTLE-TO-HELP-FANS-BECOME-TATTED-LIKE-A-CHIPOTLE-BAG-WITH-NEW-TEMPORARY-FLASH-TATTOOS-AND-BOGO-OFFER-ON-FRIDAY)  Inspired by memes about people being "tatted like a Chipotle bag," [Chipotle Mexican Grill](https://www.trendhunter.com/trends/tatted-like-a-chipotle-bag) is dropping its first temporary tattoo collection. The term "tatted like a Chipotle bag" emerged from a halftime performance during a 2019 men's professional football championship game, and since then, fans have shared fun content inspired by a love of wearing Chipotle on their sleeves. In all, there are 13 limited-edition temporary tattoo designs to collect, each inspired by iconic elements of the brand, like its real ingredients, [coveted black fork](https://www.trendhunter.com/trends/extra-fork-collection), and water cup. While some superfans are willing to go the distance and get permanently inked, Chipotle is introducing a limited-time buy-one-get-one deal for all guests who have a tattoo, whether with permanent ink, temporary tattoos, or a drawn-on design. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 54% | Activity: 51% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Brand-inspired Tattoos:** Temporary tattoos featuring brand-specific designs open up pathways for companies to engage with consumers in a personalized and interactive manner. - **Meme-driven Marketing:** Using internet memes as a springboard for marketing campaigns allows brands to tap into popular culture and enhance relatability among younger demographics. - **Collectibles as Engagement Tools:** Limited-edition and collectible items serve as a direct method for brands to drive consumer excitement and loyalty through scarcity and exclusivity. ### Where This Applies - **Fast Casual Dining:** Utilizing unique promotional items like temporary tattoos, fast casual restaurants can elevate customer engagement beyond traditional dining experiences. - **Promotional Merchandise:** The production of themed temporary tattoos as promotional merchandise offers innovative approaches for brands to strengthen their market presence. - **Pop Culture Licensing:** Leveraging popular cultural references and memes in product designs allows for creative collaborations that reach diverse consumer audiences. ## Related on Trend Hunter - [Tattoo-Inspired QSR Promotions](https://www.trendhunter.com/trends/tatted-like-a-chipotle-bag.md) - [QSR Meme Costumes](https://www.trendhunter.com/trends/spirit-halloween-chipotle.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [Supermarket Temporary Tattoos](https://www.trendhunter.com/trends/specialbuy-temporary-tattoos.md) - [Fan-Inspired QSR Gifts](https://www.trendhunter.com/trends/all-i-want-is-chipotle.md) - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Prom-Themed Temporary Tattoos](https://www.trendhunter.com/trends/temporary-tattoo-prom.md) - [Unusual Food Tattoo Challenges](https://www.trendhunter.com/trends/omaha-steak.md) - [QSR-Themed Minimal Holiday Sets](https://www.trendhunter.com/trends/all-i-want-is-chipotle-set.md)