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# Brand Loyalty Social Competitions
'Chipotle Royalty' Challenges TikTok Users to Share Their Orders

By Riley von Niessen | Published 2020-11-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chipotle-royalty
References: [fastcasual](https://www.fastcasual.com/news/chipotle-teams-up-withtiktok-to-find-royal-fans/) & [chipotle](https://www.chipotle.com/?kkmdff)

[Chipotle Mexican Grill](https://www.trendhunter.com/trends/celebrity-card) has unveiled a new competition called '[Chipotle Royalty](https://www.trendhunter.com/trends/chipotle-x-strava-the-city-challenge),' which challenges its fans to prove why their order is the best.

Those wishing to participate can share their favorite combination via TikTok, and must make a case to prove that their order is better than the millions of other combinations that are available to consumers who visit the chain. David Dobrik, a Slovak [YouTube](https://www.trendhunter.com/trends/karl-jacobs-burrito) personality who's a long-time fan of brand, will be responsible for reviewing the entries. He will select three winners, who will each receive a $10,000 cash prize, and will have the chance to have their favorite order featured as an official menu item on the Chipotle website and app for a limited time.

Image Credit: Chipotle

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 11% | Activity: 27% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Social Media Competitions:** An emerging trend of using social media platforms like TikTok to engage customers with competitions and challenges.
- **User-generated Content Marketing:** A trend where brands encourage customers to generate content about their products or services to increase brand loyalty and engagement.
- **Influencer Partnerships:** A trend of collaborating with popular influencers to promote brand loyalty and reach a wider audience.

### Where This Applies

- **Fast Food:** The fast food industry can take advantage of social media competitions to increase customer engagement and loyalty.
- **Restaurant Chains:** Restaurant chains can leverage user-generated content marketing to create a sense of community and loyalty among customers.
- **Digital Marketing:** The digital marketing industry can explore influencer partnerships to enhance brand loyalty and expand their client base.

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