# Upcycled Napkin Cargo Pants Designer Nicole McLaughlin Has Created Chipotle Napkin Cargo Pants By Katherine Pendrill | Published 2022-09-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chipotle-napkin-cargo-pants References: [delish](https://www.delish.com/food-news/a41044930/chipotle-napkin-cargo-pants/)  [Chipotle](https://www.trendhunter.com/trends/car-napkin-holders) has long been known for prioritizing sustainability, buts the new Chipotle Napkin Cargo Pants take that concept to a whole new level. Chipotle recently teamed up with [upcycle designer](https://www.trendhunter.com/trends/amber-valletta-x-triarchy) Nicole McLaughlin on a very unique fashion project. Inspired by a meme from June 2021, McLaughlin worked with the famous fast casual brand to create a pair of cargo pants out of the signature beige napkins you find at all Chipotle stores. Not only are the pants wearable, but they also function just like real cargo pants, with a zipper across the thigh that allows you to convert your pair into shorts. The Chipotle Napkin Cargo Pants are just the latest effort from the brand to showcase its dedication to sustainability. As Chipotle's Chief Marketing Officer, Chris Brandt, explains, "With our commitment to sustainable food and fashion, Nicole was the perfect partner to help us bring the ‘Napkin Cargo Pants’ to life tastefully and responsibly." Image Credit: Chipotle ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 60% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Upcycling Fashion:** Using unconventional materials to create unique and sustainable fashion items like the Chipotle Napkin Cargo Pants. - **Sustainable Collaborations:** Partnerships between big brands and eco-conscious designers to create innovative products that promote sustainability. - **Functional Fashion:** Combining style and practicality to create fashion items that are both wearable and useful, like the convertible Chipotle Napkin Cargo Pants. ### Industries Being Reshaped - **Fast Food:** Fast food chains can collaborate with designers to create sustainable merchandise collections that align with their eco-friendly values. - **Fashion:** Fashion brands can incorporate upcycling into their product lines to create unique, sustainable and eco-friendly clothing. - **Sustainability:** More industries can follow Chipotle's lead and prioritize sustainability as a core value, resulting in innovative and eco-friendly initiatives. ## Related on Trend Hunter - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [In-Car Napkin Holders](https://www.trendhunter.com/trends/car-napkin-holders.md) - [Qsr-Branded Travel Collections](https://www.trendhunter.com/trends/luggage-capsule.md) - [Food Travel Accessories](https://www.trendhunter.com/trends/to-go-collection.md) - [Fan-Inspired QSR Gifts](https://www.trendhunter.com/trends/all-i-want-is-chipotle.md) - [BBQ-Themed Napkin-Made Outfits](https://www.trendhunter.com/trends/drip-fit.md) - [QSR Meme Costumes](https://www.trendhunter.com/trends/spirit-halloween-chipotle.md) - [In-Store DIY Packaging Stations](https://www.trendhunter.com/trends/packaging-station.md) - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md)