# Plant-Based QSR Meals The Chipotle Lifestyle Bowls Come in Two Meatless Varieties By Michael Hemsworth | Published 2019-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chipotle-lifestyle-bowls References: [chewboom](https://www.chewboom.com/2019/03/08/chipotle-adds-new-vegan-and-vegetarian-lifestyle-bowls/) & [chipotle](https://www.chipotle.com) The new [Chipotle](https://www.trendhunter.com/trends/plantbased-chorizo) Lifestyle Bowls have been announced by the QSR brand as an option for consumers who are looking for a meat-free option when visiting a location. Each of the bowls are made with a meatless recipe and come in two options including the [Vegetarian Bowl](https://www.trendhunter.com/trends/pepperfect-chickn) and the [Vegan Bowl](https://www.trendhunter.com/trends/odd-burger-cpg-products), which are both served with guacamole without additional cost. The Vegan Bowl is made with Sofritas, while the Vegetarian Bowl is packed with fajita vegetables; both options are made with brown rice roasted chili-corn salsa and other fresh toppings. The Chipotle Lifestyle Bowls are priced at or around $7.50 each to make them an accessible option for consumers who practice meat-free diets or those looking to try a different meal variety. Image Credit: Chipotle ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 53% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Meatless Dining:** The rise in popularity of plant-based QSR meals like Chipotle's Lifestyle Bowls presents opportunities for creating innovative and delicious meatless dining options. - **Convenience Bowl Meals:** The success of Chipotle's Lifestyle Bowls highlights the potential for offering pre-packaged, convenient bowl meals with customizable ingredients and flavors. - **Inclusive Pricing Strategies:** Chipotle's decision to include guacamole in their Lifestyle Bowls without additional cost showcases the potential for inclusive pricing strategies that attract and retain customers. ### Who This Affects Most - **Fast Casual Restaurants:** Fast casual restaurants can tap into the demand for plant-based meals by introducing their own line of meatless bowl options, capturing the interest of health-conscious and vegetarian/vegan consumers. - **Food Delivery Services:** Food delivery services can partner with QSR brands like Chipotle to offer convenient and affordable plant-based meal options, catering to the increasing demand for meat-free dining. - **Catering and Events:** Catering and event companies can incorporate plant-based QSR bowls into their menus to provide diverse meal options for customers seeking vegetarian or vegan alternatives while attending events. ## Related on Trend Hunter - [Plant-Based Chorizo Proteins](https://www.trendhunter.com/trends/plantbased-chorizo.md) - [Tofu-Topped Burrito Bowls](https://www.trendhunter.com/trends/new-lifestyle-bowl.md) - [Virtual Vegan Bowl Menus](https://www.trendhunter.com/trends/vegan-bowls.md) - [Virtual Vegan Bowl Restaurants](https://www.trendhunter.com/trends/vegan-bowls-for-all.md) - [Replenishing Post-Workout Bowls](https://www.trendhunter.com/trends/post-workout-bowls.md) - [Protein-Packed Qsr Menu Offerings](https://www.trendhunter.com/trends/high-protein-menu.md) - [Plant-based Steak Bowls](https://www.trendhunter.com/trends/chimichurri-steak-bowl.md) - [Value-Minded Veggie QSR Meals](https://www.trendhunter.com/trends/veggie-buildyourowncravingsbox.md) - [Blackened Chicken Burrito Bowls](https://www.trendhunter.com/trends/chipotle-chicken-burrito-bowl.md)