# Restaurant Trivia Games Chipotle IQ Tests Fans' Knowledge of Sourcing, Ingredients, Recipes & More By Laura McQuarrie | Published 2020-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chipotle-iq References: [prnewswire](https://www.prnewswire.com/news-releases/chipotle-launches-chipotle-iq-to-put-fans-brand-knowledge-to-the-test-301118519.html) & [chipotleiq](http://www.chipotleiq.com) Chipotle Mexican Grill created [Chipotle IQ](https://www.trendhunter.com/trends/chipotle-iq-2025) as a fun trivia game for fans to prove how much they know about Chipotle's commitment to sourcing, ingredients, recipes and sustainability. According to CMO Chris Brandt, Chipotle IQ was devised to help "customers to discover Chipotle in a whole new way" and reward the most devoted brand experts. With Chipotle IQ, fans will need to show how much they know by answering questions on the best way to get free Chipotle or the actions Chipotle is taking to support the next generation of farmers. As an incentive for Chipotle fans to try out the newly launched trivia game, Chipotle is rewarding the first 250,000 test takers who answer all 10 randomly selected Chipotle IQ questions correctly with a digital [BOGO](https://www.trendhunter.com/trends/chipotle-8) offer. Image Credit: Chipotle IQ ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 24% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Digital Trivia Games:** Businesses can create digital trivia games to engage with customers and increase brand awareness. - **Customer Education:** Using trivia games for customer education can increase brand loyalty and trust. - **Gamification:** Gamification can be used as a market strategy to drive customer engagement and promote products. ### Who This Affects Most - **Fast Food:** Fast food chains can use trivia games to educate customers on ingredient sourcing and sustainability practices. - **Marketing:** Marketers can use digital trivia games as an interactive and engaging way to promote products or services. - **Education:** Educational institutions can create trivia games to help students learn in a fun and interactive way. ## Related on Trend Hunter - [Fan-Favorite QSR Trivia Games](https://www.trendhunter.com/trends/chipotle-iq-2025.md) - [Rewarding Online Burrito Games](https://www.trendhunter.com/trends/burrito-vault-game.md) - [Ingredient Roundup Games](https://www.trendhunter.com/trends/chipotle-ingredient-quest.md) - [Crypto-Themed Restaurant Games](https://www.trendhunter.com/trends/buy-the-dip.md) - [Digital-First Scavenger Hunts](https://www.trendhunter.com/trends/chipotle-8.md) - [Virtual Video Game Restaurants](https://www.trendhunter.com/trends/video-game-restaurant.md) - [Video Game-Inspired QSR Promotions](https://www.trendhunter.com/trends/chipotle-7.md) - [Exercise-Themed QSR Promotions](https://www.trendhunter.com/trends/chipotle-x-strava-the-city-challenge.md) - [Pizza-Themed Trivia Games](https://www.trendhunter.com/trends/pizza-pursuit.md)