# Snacking-Friendly Prepackaged Burritos The Urban Eat Chipotle Chicken Burrito is Microwave-Ready By Michael Hemsworth | Published 2023-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chipotle-chicken-burrito References: [talkingretail](https://www.talkingretail.com/products-news/foodtogo/urban-eat-new-chipotle-chicken-burrito-07-12-2023/) & [urbaneat](https://urbaneat.co.uk)  The [Urban Eat Chipotle](https://www.trendhunter.com/trends/urban-eat-foodtogo-range) Chicken Burrito is the latest addition to the brand's [microwave-ready snacking range](https://www.trendhunter.com/trends/quality-mart) that's perfect for satisfying cravings for Mexican cuisine. The burrito is crafted with a flour tortilla packed with chicken, cheese and rice to give it a flavorful yet satiating profile for consumers to appreciate when enjoying it on the go. The burrito comes packaged in a wrapper that's suitable for placement in the microwave to expedite the preparation process and further increase convenience. Head of Customer Marketing Wayne Greensmith spoke on the Urban Eat Chipotle Chicken Burrito saying, "We’ve been thrilled with the consumer and customer response to our microwave-snacking range and the results of our smart retail solution trials. The broad range of options and bespoke in-store unit allow our customers to offer delicious hot food in store, without additional staff or training needed." ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 68% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Microwave-ready Snacking:** The Urban Eat Chipotle Chicken Burrito is part of a microwave-ready snacking range, offering a convenient and time-saving option for busy consumers. - **On-the-go Convenience:** The flour tortilla packed with chicken, cheese, and rice in the Urban Eat Chipotle Chicken Burrito creates a flavorful and satisfying snack for consumers looking for a quick bite. - **Smart Retail Solutions:** The success of the microwave-snacking range and smart retail solution trials for Urban Eat indicates the potential for retailers to offer hot food options without additional staffing or training. ### Industries Being Reshaped - **Ready-meal Industry:** The microwave-ready snacking range, including the Urban Eat Chipotle Chicken Burrito, taps into the growing demand for convenient and easy-to-prepare meals. - **Fast Food Industry:** The on-the-go convenience of the Urban Eat Chipotle Chicken Burrito caters to the needs of busy consumers seeking quick, satisfying food options while on the move. - **Smart Retail Technology:** The success of the smart retail solution trials for Urban Eat's microwave-snacking range highlights the potential for technology to streamline the offering of hot food in stores. ## Related on Trend Hunter - [Heat-to-Eat Snack Ranges](https://www.trendhunter.com/trends/urban-eat-foodtogo-range.md) - [Heat-and-Eat Burrito Multipacks](https://www.trendhunter.com/trends/frozen-burrito-multipacks.md) - [Prepackaged Street Food Sandwiches](https://www.trendhunter.com/trends/urban-eat-urban-street.md) - [Cheesy Nutrition-Conscious Burritos](https://www.trendhunter.com/trends/real-good-foods-burritos.md) - [Nutrition-Minded Frozen Burritos](https://www.trendhunter.com/trends/feel-good-foods-burritos.md) - [Retail Food Preparation Stations](https://www.trendhunter.com/trends/urban-eat-2.md) - [Hot Sauce-Branded Burrito Bowls](https://www.trendhunter.com/trends/cholula-burrito-bowls.md) - [Convenient Handheld QSR Burritos](https://www.trendhunter.com/trends/costa-vida-1.md) - [Microwavable Mexican Street Meals](https://www.trendhunter.com/trends/mexican-street-corn-white-rice.md)