# Small-Scale Restaurant Catering Options Chipotle Build-Your-Own Offers an Easy Option for Groups By Michael Hemsworth | Published 2025-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chipotle-buildyourown References: [restaurantbusinessonline](https://www.restaurantbusinessonline.com/operations/chipotle-going-family-style-groupotle-ordering) & [chipotle](https://www.chipotle.com/home)  The [Chipotle](https://www.trendhunter.com/trends/team-chipotle-menu) Build-Your-Own option has been announced by the fast-casual restaurant chain as a new way for customers to place an order for smaller groups. The option is arriving as a [digital exclusive](https://www.trendhunter.com/trends/chipotle-8) that's perfect for small groups yet smaller than catering to offer the right amount of food for dining needs. The meal option comes with a customizable spread of ingredients that can be ready for pick up in as little as 15-minutes, which can be used to make [custom burritos, bowls](https://www.trendhunter.com/trends/build-your-own-bowl) and loaded nachos. President, Chief Strategy and Technology Officer Curt Garner spoke on the Chipotle Build-Your-Own option saying, "For the first time ever, guests can use our digital ordering channels, the Chipotle app and Chipotle.com, to bring a personalized Chipotle makeline to their kitchen with just a few taps. This is an innovation that brings people together around the food they love.” Image Credit: Chipotle ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 15% | Activity: 18% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Digital-exclusive Dining:** Digital-exclusive dining options like Chipotle's Build-Your-Own promote customized group meals, leveraging technology for convenience and personalization. - **Rapid-ready Meal Kits:** Rapid-ready meal kits that can be prepared and picked up in just minutes offer consumers speed and customization in their dining experiences. - **Small-scale Catering Solutions:** Small-scale catering solutions provide a middle ground between individual orders and large catering services, matching consumer demand for tailored group meal events. ### Sectors Adopting This - **Fast-casual Restaurants:** The fast-casual restaurant industry is increasingly using technological innovations to offer new dining conveniences, enhancing the overall customer experience. - **Food Delivery Technology:** Advancements in food delivery technology enable restaurants to expand their digital services, providing more accessibility and personalized dining formats to consumers. - **Event Catering Services:** Event catering services are evolving to include smaller, more flexible options that cater to intimate gatherings or casual events, appealing to the needs of modern consumers. ## Related on Trend Hunter - [Personalized Mexican Cuisine Meals](https://www.trendhunter.com/trends/tocaya-buildyourown-meals.md) - [Flexible Catering Formats](https://www.trendhunter.com/trends/build-your-own-sweetgreen-bar.md) - [Office-Ready Burger Kits](https://www.trendhunter.com/trends/buildyourown-smashburger-bar.md) - [Bespoke Nacho Offerings](https://www.trendhunter.com/trends/build-your-own-nacho-option.md) - [Build-Your-Own Burger Boxes](https://www.trendhunter.com/trends/buildyourown-whataburger-boxes.md) - [Athlete-Curated Fast Casual Menus](https://www.trendhunter.com/trends/team-chipotle-menu.md) - [Mexican Cuisine Thanksgiving Deals](https://www.trendhunter.com/trends/chipotle-back-home-bogo.md) - [Modern Boxed Mexican Meals](https://www.trendhunter.com/trends/individual-boxed-meals.md) - [Protein-Packed Qsr Menu Offerings](https://www.trendhunter.com/trends/high-protein-menu.md)