# Halloween Burrito Promotions Chipotle Brings Back the Boorito Promotion for Canadian Consumers By Kanesa D | Published 2023-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chipotle-4 References: [chipotle](https://www.chipotle.com/)  Chipotle, the popular fast-casual restaurant chain, is bringing back its cherished Halloween tradition, [Boorito](https://www.trendhunter.com/trends/boorito-1), with a tempting offer for [Chipotle Rewards](https://www.trendhunter.com/trends/chipotle-chiportreat) members. On October 31, from 3 p.m. local time until closing, members can relish a special $7 digital entrée using the promo code 'TREAT23.' The Boorito deal is reserved for Chipotle Rewards members, allowing them to savor a discounted entrée as part of their Halloween celebrations. To redeem this offer, members must place their orders digitally through the Chipotle app and Chipotle.ca. This ensures a convenient and contactless experience for customers. Chipotle's Boorito tradition has a storied history, originating in the U.S. in 2000 with a fun burrito-themed costume contest on Halloween. Since 2009, [Chipotle Canada](https://www.trendhunter.com/trends/skipthedishes-and-creator-tinx) has joined in the Halloween festivities, continuing the tradition and offering a spooktacular way for customers to enjoy their favorite dishes at a great value. Image Credit: Chipotle ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 66% | Activity: 83% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Digital Entrée Redemption:** Chipotle Rewards members can enjoy a special $7 digital entrée using the promo code 'TREAT23,' providing a convenient and contactless experience. - **Halloween Promotions:** Chipotle's Boorito deal offers discounted entrées for Chipotle Rewards members as part of their Halloween celebrations. - **Fast-casual Restaurant Traditions:** Chipotle's Boorito tradition, originating in the U.S. in 2000, has expanded to Chipotle Canada, providing customers with a spooktacular way to enjoy their favorite dishes at a great value. ### Industries Being Reshaped - **Restaurant Chains:** The Boorito promotion by Chipotle presents an opportunity for restaurant chains to offer Halloween-themed deals and discounts to entice customers and boost sales. - **Digital Ordering Apps:** By requiring orders to be placed digitally through the Chipotle app and Chipotle.ca, the Boorito promotion highlights the demand for convenient and contactless experiences, creating opportunities for digital ordering app developers. - **Food Retail:** Chipotle's Halloween promotion demonstrates the potential for food retailers to collaborate with popular fast-casual chains and create unique, value-driven experiences for customers during festive seasons. ## Related on Trend Hunter - [Halloween Burrito Promotions](https://www.trendhunter.com/trends/boorito-1.md) - [Mexican Cuisine Halloween Promotions](https://www.trendhunter.com/trends/chipotle-chiportreat.md) - [Late-Night Burrito Promotions](https://www.trendhunter.com/trends/chipotle-boorito.md) - [Mexican Halloween Meal Deals](https://www.trendhunter.com/trends/qdoba-boogo-deal.md) - [Virtual Video Game Restaurants](https://www.trendhunter.com/trends/video-game-restaurant.md) - [Mexican Cuisine Thanksgiving Deals](https://www.trendhunter.com/trends/chipotle-back-home-bogo.md) - [Rewarding Online Burrito Games](https://www.trendhunter.com/trends/burrito-vault-game.md) - [QSR Meme Costumes](https://www.trendhunter.com/trends/spirit-halloween-chipotle.md) - [Trick-or-Treating QSR Offers](https://www.trendhunter.com/trends/kids-pack.md)