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# Digital Fast-Casual Kitchens
Chipotle's First Chipotlane Digital Kitchen Has No Guest Access

By Laura McQuarrie | Published 2021-12-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chipotlane
References: [specialtyfood](https://www.specialtyfood.com/news/article/chipotle-open-first-chipotlane-digital-kitchen/) & [chipotle](https://www.chipotle.com/)

![Digital Fast-Casual Kitchens](https://cdn.trendhunterstatic.com/thumbs/467/chipotlane.jpeg)

[Chipotle](https://www.trendhunter.com/trends/digital-makeline) will soon be opening the doors to its very first Chipotlane Digital Kitchen in Cuyahoga Falls, Ohio and it offers a look at the way restaurants are adapting to support growing digital businesses. This prototype location includes a walk-up window for convenient pickups and no inside access for guests, but it does offer patio seating space.

Tabassum Zalotrawala, chief development officer at Chipotle, says "Our portfolio of approximately 300 Chipotlanes perform with the highest margins across the board, so we continue to evolve our restaurant design with formats like the Chipotlane Digital Kitchen." Notably, the Chipotlane Digital Kitchen footprint is even smaller than a traditional Chipotlane and the kitchens have a line that's dedicated to making digital orders placed online and via the app.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 46% | Activity: 69% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Digital Kitchens:** The rise of digital kitchens allows for a smaller footprint and dedicated lines for online orders and app purchases.
- **Chipotlanes:** Chipotle's Chipotlanes have higher margins and may inspire other fast-casual brands to consider drive-thru only locations.
- **Convenient Pickups:** Walk-up windows and dedicated pickup areas cater to the growing trend of consumers preferring convenient and contactless options.

### Who This Affects Most

- **Fast-food:** Fast-food chains can benefit from the smaller footprint of digital kitchens and focus on online orders to increase efficiency and margins.
- **Restaurant:** Traditional restaurant brands may benefit from adding dedicated pickup areas and drive-thru only locations to better serve the needs of consumers.
- **Technology:** The rise of digital kitchens opens opportunities for technology companies to create new software and hardware solutions to optimize the ordering and fulfillment process.

## Related on Trend Hunter

- [Digitally Focused Prototype Restaurants](https://www.trendhunter.com/trends/prototype-restaurants.md)
- [Mobile-Order-Only Restaurants](https://www.trendhunter.com/trends/chick-fil-a-mobile-ordering.md)
- [Virtual Restaurant Drive-Thrus](https://www.trendhunter.com/trends/virtual-drivethru.md)
- [Digitally Led Bakery-Cafes](https://www.trendhunter.com/trends/bakerycafe.md)
- [Digital-Only Drive-Through Lanes](https://www.trendhunter.com/trends/mcdonalds-in-forth-worth.md)
- [Digitally Assisted Assembly Lines](https://www.trendhunter.com/trends/digital-makeline.md)
- [Virtual QSR Drive-Thrus](https://www.trendhunter.com/trends/smashburger-1.md)
- [Digital-Oriented Restaurant Redesigns](https://www.trendhunter.com/trends/global-next-gen.md)
- [Health Food Digital Drive-Thrus](https://www.trendhunter.com/trends/sweetlane.md)
