# Chip-Inspired Fish Crackers Goldfish Enters the Potato Chip Category for the First Time By Grace Mahas | Published 2023-12-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chipinspired-fish-crackers References: [walmart](https://www.walmart.com/?adgag)  Goldfish, the beloved snack brand known for its fish-shaped crackers, is venturing into new territory with the launch of its first potato-based product, Goldfish Crisps. This innovative snack is available in three tantalizing flavors: Sour Cream & Onion, Cheddar, and Salt & Vinegar. Starting December 15, snack enthusiasts can exclusively get their hands on Goldfish Crisps at Walmart.com. In January 2024, these crisps will hit shelves nationwide at various retailers, retailing for $4.79. What sets Goldfish Crisps apart is their slightly larger size compared to traditional Goldfish crackers, offering a new twist on the classic snack. Goldfish is renowned for its production scale, making a staggering 28,500 pounds of Goldfish crackers daily. This equates to about 1 million bags per day or an impressive 11.57 Goldfish crackers every second. The introduction of Goldfish Crisps marks a significant expansion in the brand's portfolio, promising to delight fans with a new take on the familiar and much-loved snack. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 72% | Activity: 57% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Potato-based Snacks:** The launch of Goldfish Crisps introduces a new trend in the snack industry, showcasing the popularity and potential of potato-based snacks. - **Flavor Variations:** Goldfish Crisps' three tantalizing flavors demonstrate a growing trend in the market for unique and diverse snack options. - **Size Innovation:** The slightly larger size of Goldfish Crisps compared to traditional Goldfish crackers presents a fresh trend in product sizing, attracting snack enthusiasts looking for a new twist. ### Sectors Adopting This - **Snack Food:** The launch of Goldfish Crisps will impact the snack food industry, creating opportunities for other companies to explore the potato-based snack category. - **Flavor Development:** The introduction of new and unique flavors in Goldfish Crisps opens up possibilities for flavor development and experimentation in the food industry. - **Food Packaging:** The creation of a slightly larger size for Goldfish Crisps highlights the need for innovative and efficient food packaging solutions to accommodate this trend. ## Related on Trend Hunter - [Piquant Flavor-Packed Crackers](https://www.trendhunter.com/trends/goldfish-crisps.md) - [Well-Seasoned Pretzel Cracker Snacks](https://www.trendhunter.com/trends/seasoned-pretzels.md) - [Supersized Cheesy Crackers](https://www.trendhunter.com/trends/goldfish-mega-bites.md) - [Tangy Pickle Cracker Snacks](https://www.trendhunter.com/trends/goldfish-spicy-dill-pickle.md) - [Fish Seasoning-Inspired Crackers](https://www.trendhunter.com/trends/old-bay-seasoned-goldfish.md) - [Spicy Fish-Inspired Snacks](https://www.trendhunter.com/trends/oldfish-franks-redhot-crackers.md) - [Creamy Condiment Snack Crackers](https://www.trendhunter.com/trends/goldfish-awesome-sauce.md) - [Cheesy Anime-Inspired Crackers](https://www.trendhunter.com/trends/goldfish-pokmon-crackers.md) - [Adult-Targeted Cracker Branding](https://www.trendhunter.com/trends/chilean-sea-bass-crackers.md)