# Hip Hop-Honoring Exclusive Campaigns Hennessy and cHIP sHOP Join Forces on a New Campaign By Amy Duong | Published 2023-10-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/chip-shop References: [hypebeast](https://hypebeast.com/uk/2023/10/hennesy-chip-shopp-50-years-of-hip-hop-partnership)  Hennessy works together with cHIP [sHOP](https://www.trendhunter.com/trends/sega-2), which is based in London's Brixton community to celebrate hip-hop and rising artists. The partnership launched yesterday with a VIP event that saw a range of artists that represent their generation of the music genre. It featured headline performances by grime artist Ghetts as well as Jords, Benny Mails, and Amy True to name a few. Guests were also able to enjoy 'Hennessy Hot Wings' and hot wings that are infused by the libation paired perfectly with [Cherry Rewind Hennessy](https://www.trendhunter.com/trends/phlur-and-space-nk) V.S. cocktails. The latest partnership between the two forces honors the evolving genre and how it has breached all global bandwidths. The campaign is shown in Brixton to honor the community. Image Credit: Hennesy, [hypebeast](https://hypebeast.com/uk/2023/10/hennesy-chip-shopp-50-years-of-hip-hop-partnership) ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 41% | Activity: 15% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Hip-hop Celebration:** Hennessy and cHIP sHOP collaborate to celebrate hip-hop and rising artists, honoring the evolving genre and its global impact. - **Exclusive Campaigns:** Hennessy and cHIP sHOP launch an exclusive campaign in Brixton, showcasing the partnership and reflecting the influence of hip-hop culture. - **Music-infused Collaborations:** Hennessy and cHIP sHOP join forces to create a unique campaign that combines the worlds of music and libation, catering to a diverse audience. ### Who This Affects Most - **Beverage:** The partnership between Hennessy and cHIP sHOP presents an opportunity for beverage companies to collaborate with music brands and tap into a new consumer base. - **Music Event:** The exclusive campaign and VIP event held in Brixton inspire opportunities for music event organizers to create immersive experiences that blend music, art, and culture. - **Fashion:** The hip-hop celebration campaign by Hennessy and cHIP sHOP offers an avenue for fashion brands to collaborate and create unique merchandise that reflects the influence of the music genre. ## Related on Trend Hunter - [Perception-Redefining Brand Campaigns](https://www.trendhunter.com/trends/made-for-more-campaign.md) - [Hip-Hop-Celebrating Margarita Kits](https://www.trendhunter.com/trends/teezo-touchdown-and-unwrp.md) - [Diversity-Focused Cognac Campaigns](https://www.trendhunter.com/trends/more-is-made-by-the-many.md) - [Personalized AI Album Covers](https://www.trendhunter.com/trends/ai-album-covers.md) - [Fashion Designer Cognac Products](https://www.trendhunter.com/trends/hennessy-and-kim-jones.md) - [Limited-Edition Web-Designed Bottles](https://www.trendhunter.com/trends/hennessys-web3-platform.md) - [Co-Creation Bottle Campaigns](https://www.trendhunter.com/trends/limitededition-bottle1.md) - [Libation-Joint Streetwear Collaborations](https://www.trendhunter.com/trends/havana-club-1.md) - [Web3 Cognac Platforms](https://www.trendhunter.com/trends/h3nsy.md)