# Crumb-Funneling Chip Packets Hoeksche Chips' Packaging Prevents Wasted Potato Chip Pieces By Laura McQuarrie | Published 2023-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chip-packet References: [wunderman-belgium.prezly](https://wunderman-belgium.prezly.com/hoeksche-chips-world-first-packaging-design-can-change-the-world-a-world-of-flavor-scvn4f) & [hoekschechips.nl](http://www.hoekschechips.nl/)  Premium chips brand Hoeksche Chips introduced a new kind of [potato chip packaging](https://www.trendhunter.com/trends/seal-n-flip-packaging) that solves a common problem that happens when snackers get to the bottom of the bag. Crumbs at the bottom of chip packets are impossible to eat without making a mess and this new design created in partnership with [Wunderman Thompson](https://www.trendhunter.com/trends/diagnosticookies1) "[solves] a problem that has haunted chip-eaters worldwide for decades." "t Hoeksche Hoekje" introduces a twistable element to the corner of Hoeksche's new Salt & Balsamic Vinegar chip packet so that crumbs can be funneled straight into a snacker's hand or mouth. This flavor-saving technology promises to help more [potato chip lovers](https://www.trendhunter.com/trends/kettle-krinkle-chips) eat every last potato chip piece without dirtying themselves or their surroundings in the process. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 79% | Activity: 87% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Crumb-collecting Packaging:** Opportunity for packaging companies to innovate and create designs that prevent food waste and improve user experience. - **Convenient Snacking Solutions:** Opportunity for food manufacturers to create products that solve common problems and improve snacking convenience. - **User-centric Design:** Opportunity for companies to use design thinking and user research to create innovative solutions that cater to users' needs. ### Who This Affects Most - **Packaging Industry:** Opportunity for packaging companies to develop innovative solutions that prevent food waste and improve user experience. - **Food Manufacturing Industry:** Opportunity for food manufacturers to create products that solve common problems and improve snacking convenience. - **Design Industry:** Opportunity for design firms to help companies incorporate user-centric design thinking and create innovative products that solve users' problems and needs. ## Related on Trend Hunter - [Folded Potato Chips](https://www.trendhunter.com/trends/folded-potato-chips.md) - [Mess-Free Potato Chips](https://www.trendhunter.com/trends/future-of-potato-chips.md) - [Built-In Ketchup Unit Boxes](https://www.trendhunter.com/trends/heinz-dipper.md) - [All-Organic Potato Chips](https://www.trendhunter.com/trends/humble-potato-chips.md) - [Redesigned Fry Boxes](https://www.trendhunter.com/trends/dipper.md) - [Paper-Based Potato Chip Packaging](https://www.trendhunter.com/trends/pringles-packaging.md) - [Easy-Open Snack Pouches](https://www.trendhunter.com/trends/easy-open-snack-pouch.md) - [Revamped Pickle Packaging](https://www.trendhunter.com/trends/grillos.md) - [Crinkle Fry-Inspired Clips](https://www.trendhunter.com/trends/fries-clips.md)