# Fall-Inspired Chip Flavors Lay's Launches the Grilled Cheese and Tomato Soup Flavour By Kalin Ned | Published 2019-10-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chip-flavour References: [hypebeast](https://hypebeast.com/2019/10/lays-grilled-cheese-and-tomato-soup-new-fall-flavor-release-info) & [fritolay](https://www.fritolay.com/where-to-buy) Seasonal chip flavors are a good way to capture consumer attention and delight individuals with new, innovative tastes. [Frito Lays](https://www.trendhunter.com/trends/jack-links-x-fritolay) is spotlighting a new offering for Fall. The product is dubbed the Lay's Grilled Cheese & Tomato Soup, taking advantage of the search for coziness during the season. The release is scheduled for October 21st, 2019. In addition to the new [seasonal chip flavor](https://www.trendhunter.com/trends/turkey-stuffing-chips), the company is also launching the 'Gotta Have Lay's' campaign. Individuals are asked to take photos of them and the Lay's Grilled Cheese & Tomato Soup and to upload them on social media. While the initiative takes advantage of the popularity and authenticity of [consumer-generated content](https://www.trendhunter.com/trends/do-us-a-flavor-1), it also gives the chance for fans to win free Lay's for a year. Photo Credits: Lay's ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Seasonal Chip Flavors:** Creating unique and seasonal chip flavors can capture consumer attention and drive sales during specific time periods. - **Delightful Taste Experiences:** Innovative tastes and combinations like Lay's Grilled Cheese & Tomato Soup flavor can provide consumers with delightful and unexpected flavor experiences. - **Consumer-generated Content Campaigns:** Engaging with consumers through user-generated content campaigns, such as Lay's 'Gotta Have Lay's' campaign, can foster brand loyalty and generate organic social media exposure. ### Industries Being Reshaped - **Snack Food Industry:** The snack food industry can capitalize on the trend of seasonal chip flavors by continuously introducing new and unique flavor options to cater to consumer preferences. - **Food and Beverage Industry:** The food and beverage industry can explore innovative taste combinations and collaborations, like the Lay's Grilled Cheese & Tomato Soup flavor, to offer consumers exciting and novel experiences. - **Digital Marketing Industry:** Companies in the digital marketing industry can help brands create and execute user-generated content campaigns, enabling them to harness the power of consumer engagement and social media exposure. ## Related on Trend Hunter - [Fan-Made Snack Chip Flavors](https://www.trendhunter.com/trends/lays-chips-flavors.md) - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/new-lays-chips.md) - [Sandwich-Soup Combination Cans](https://www.trendhunter.com/trends/campbells.md) - [Regionally Inspired Potato Chips](https://www.trendhunter.com/trends/lays-flavor-that-hits-home.md) - [Cheesy Tomato-Flavored Chips](https://www.trendhunter.com/trends/monterey-jack-garden-tomato-flavor.md) - [Experimental Snack Chip Flavors](https://www.trendhunter.com/trends/lays-flavor-swap.md) - [Tangy Heat Snack Chips](https://www.trendhunter.com/trends/lays-hot-sauce.md) - [Soccer Player-Themed Chips](https://www.trendhunter.com/trends/goat-cheese-flavor-series.md) - [Potato Chip Flavor Challenges](https://www.trendhunter.com/trends/do-us-a-flavor-1.md)