# Humble Recycled Time-Tellers The Chip Clock by Capital Craft is Made from Eco-Friendly Chipboard By Meghan Young | Published 2012-10-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/chip-clock References: [bookofjoe](http://www.bookofjoe.com/2012/10/chip-clock.html) & [capitalcraftdesign](http://www.capitalcraftdesign.com/product/chip) The Chip Clock is a humble time-teller that nevertheless makes an admirable statement. Completely crafted out of [recycled material](https://www.trendhunter.com/trends/hmm-design)--specifically chipboard, hence its name--it would strike a strong eco stance in the home or office. The grainy texture is immediately recognizable as environmentally friendly. Designed by Capital Craft, a design firm based in Washington, DC, the Chip Clock is deceptively simple. Despite its [minimalist design](https://www.trendhunter.com/trends/trace-line), it functions quite uniquely. In place of the traditional hands, the Chip Clock sports a dial-like face with one clean slot cut into it. This 'dial' rotates around, allowing the slot to relay the time. Laser-cut and assembled by hand, the Chip Clock is simple and handsome. The creators of the Chip Clock are currently vying for funding on [Kickstarter](https://www.trendhunter.com/trends/unique-timekeeping-device). ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 33% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Home Decor:** The use of recycled materials in home decor products presents disruptive innovation opportunities in sustainable design. - **Minimalist Timepieces:** The trend of simple and minimalist time-tellers encourages innovative designs that challenge traditional clock mechanisms. - **Handcrafted Design:** The rise of handmade products in the market creates opportunities for customized and unique offerings in the design industry. ### Where This Applies - **Sustainable Home Decor:** The sustainable home decor industry can explore using recycled materials to create eco-friendly products like the Chip Clock. - **Watchmaking:** The watchmaking industry can incorporate minimalist designs and non-traditional time-telling mechanisms to cater to the growing demand for simple and unique timepieces. - **Handmade Furniture:** The handmade furniture industry can leverage the popularity of handcrafted products to create customizable and personalized designs for consumers. ## Related on Trend Hunter - [Pixelated Flip-Style Wall Clocks](https://www.trendhunter.com/trends/miniot-klapklok.md) - [Elegant Linear Clocks](https://www.trendhunter.com/trends/linear-clockworks.md) - [Retro Pastel Flip Clocks](https://www.trendhunter.com/trends/minimalist-flip-clock.md) - [Unique Timekeeping Devices](https://www.trendhunter.com/trends/unique-timekeeping-device.md) - [Recycled Plastic Wall Clocks](https://www.trendhunter.com/trends/shinola-detrola.md) - [Minimal Charging Clocks](https://www.trendhunter.com/trends/desk-clock-1.md) - [Barebones Retro-Inspired Clocks](https://www.trendhunter.com/trends/cloudnola-flip-clock.md) - [Tranquil Asymmetrical Wall Clocks](https://www.trendhunter.com/trends/wooj-design-masuno-clock.md) - [Mechanical Digital Mesmerizing Clocks](https://www.trendhunter.com/trends/triaxial-numechron-clock.md)