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# Holiday Binge Watching Cookies
Chip City Cookies and TBS Partnered for Themed Cookies

By Michael Hemsworth | Published 2025-12-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chip-city-cookies-and-tbs
References: [snackandbakery](https://www.snackandbakery.com/articles/114885-chip-city-tbs-announce-cookies-for-holiday-movie-bingeing) & [chipcitycookies](http://www.chipcitycookies.com/)

![Holiday Binge Watching Cookies](https://cdn.trendhunterstatic.com/thumbs/593/chip-city-cookies-and-tbs.jpeg)

Chip City Cookies and [TBS](https://www.trendhunter.com/trends/bone-and-tissue-regeneration) have announced a partnership that will the former brand creating cookies that are perfect for enjoying while binging holiday content on the latter brand's cable channel this season.

The limited time offerings will come in two launches including week one and week two, which will be on offer December 12 to 18 and 19 to 25, 2025, respectively. The week one cookies include You’re A Matcha Mean One, Clark’s [Holiday](https://www.trendhunter.com/trends/milk-bar-1) Strudel and Cotton-Headed Ninny Muggins, which are inspired by How the Grinch Stole Christmas, National Lampoon’s Christmas Vacation and Elf, respectively. The week two cookies includes I TRIPLE-DOG-DARE YOU!, Fragilè. It Must Be Italian! and An Angry Elf with the first two inspired by A Christmas Story and the last from Elf.

Image Credit: Chip City Cookies

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 18% | Activity: 17% | Freshness: 57%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Holiday-themed Food Collaborations:** Collaborations between food brands and media companies are creating holiday treats that enhance thematic experiences.
- **Limited-edition Product Releases:** Offering limited-edition products tied to specific dates drives consumer urgency and leverages seasonal purchase behavior.
- **Nostalgia-driven Marketing:** Brands are tapping into nostalgia by aligning products with beloved holiday films, enhancing emotional consumer connections.

### Where This Applies

- **Gourmet Cookie Industry:** Partnerships with entertainment brands can expand market reach and introduce new, innovative flavor profiles to gourmet cookies.
- **Media Networks:** Media networks are capitalizing on partnerships with food brands to create cross-promotional opportunities that boost viewership.
- **Seasonal Retail:** Retailers are exploring limited-time offerings as a strategy to elevate seasonal shopping experiences and increase foot traffic.

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