# Cultural Chip Branding Bandar is a New Snack Brand Infusing American Tastes with Indian Flavors By Rebecca Byers | Published 2015-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chip-branding References: [thedieline](http://www.thedieline.com/blog/2015/6/23/bandar) & [interactonshelf](http://interactonshelf.com/project/bandarfoods/) Bandar is an enticing new line of snacks that use dynamic chip branding to highlight the product's unique combination of [American taste and Indian flavors](https://www.trendhunter.com/trends/globally-inspired-betterforyou-snack). Named after the Hindu word for mischievous monkey, the new brand's visual identity is characterized by its vibrant monochrome color schemes and dizzying patterns that speak to a traditional Indian design aesthetic. In order to create a [chip branding and packaging design](https://www.trendhunter.com/trends/cooper-street-snacks) that highlighted the product's features and caught the eye of the discerning snacker, Bandar tapped the creative team at Boulder-based Interact. The enticing line of chips snacks are baked and comes in several varieties such as garlic naan, tikka masala naan, cumin lentil chips and black pepper lentil chips. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 57% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Cross-cultural Branding:** Opportunity to create new brands that combine different cultures and flavors for unique products. - **Bold Packaging Design:** Opportunity to create eye-catching packaging that reflects the unique features of the product. - **Healthy Snacking:** Opportunity to cater to health-conscious consumers by offering baked and lentil-based snack options. ### Sectors Adopting This - **Food Manufacturing:** Opportunity for food manufacturers to create cross-cultural snack brands that cater to diverse taste preferences. - **Graphic Design:** Opportunity for graphic designers to create bold and unique packaging designs that stand out on store shelves. - **Healthy Food Industry:** Opportunity for health food industry by offering baked and lentil-based snacks that meet the demands of health-conscious consumers. ## Related on Trend Hunter - [Eye-Catching Value Crisp Branding](https://www.trendhunter.com/trends/discos-snacks.md) - [Spiced Ancient Grain Chips](https://www.trendhunter.com/trends/howdah.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Bold Chickpea Brand Refreshes](https://www.trendhunter.com/trends/festive-chickpea-hearts.md) - [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md) - [Multisensorial Spiced Snacks](https://www.trendhunter.com/trends/indian-snack-mixes.md) - [Flavorful Potato-Based Snacks](https://www.trendhunter.com/trends/potatobased-snack.md) - [Boldly Flavored Chickpea Chips](https://www.trendhunter.com/trends/flavored-chickpea-chip.md) - [Better-For-You Snack Branding](https://www.trendhunter.com/trends/unique-snacks.md)