# Sun-Activated Snack Bags Lay's Chip Bags Reveal a Hidden Design in Ultraviolet Ink By Laura McQuarrie | Published 2015-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chip-bags References: [fritolay](http://www.fritolay.com/snacks/product-page/lays) & [adage](http://adage.com/article/cmo-strategy/lay-s-letting-people-design-bags/298567/) Knowing that a potato chip bag is a must-have for picnics and afternoons spent at the beach, this year [Frito-Lay](https://www.trendhunter.com/trends/sunchips-art-seen-packaging) found a way to surprise and delight consumers who take its products on exciting summer adventures. Before being exposed to the sun, the [Lay's bags](https://www.trendhunter.com/trends/lays-potato-chips) have the same familiar and bright design as ever. But after spending some time in the sun, a secret design in ultraviolet ink is revealed, showing a plate, a picnic basket and other familiar elements of eating outdoors. While heat-activated designs have been a popular choice for packaging summery products such as beer in the past, Frito-Lay North America CMO Ram Krishnan describes that "It is the first time I think anyone has ever done [UV-activated packaging](https://www.trendhunter.com/trends/goodr-x-cheetos) for the consumer." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 59% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sun-activated Packaging:** The use of sun-activated packaging adds an element of surprise and delight for consumers, creating interactive and memorable experiences. - **Ultraviolet Ink Design:** Ultraviolet ink designs offer a unique way to engage consumers, making products stand out and potentially increasing brand loyalty. - **Outdoor-themed Packaging:** Packaging that features outdoor-themed designs appeals to consumers who enjoy outdoor activities and adds a fun and playful element to the product. ### Sectors Adopting This - **Food and Beverage Packaging:** Sun-activated packaging can be implemented in the food and beverage industry to enhance product appeal and create interactive experiences for consumers. - **Marketing and Advertising:** Ultraviolet ink designs offer a new and innovative way for brands to captivate their target audience and differentiate themselves in the market. - **Outdoor Recreation:** Outdoor-themed packaging can be sought after by companies in the outdoor recreation industry to align with their target market and enhance brand identity. ## Related on Trend Hunter - [Underrepresented Artist Snack Branding](https://www.trendhunter.com/trends/sunchips-art-seen-packaging.md) - [Celebratory Solar Eclipse Chips](https://www.trendhunter.com/trends/sunchips-solar-eclipse.md) - [Chip Brand-Inspired Apparel](https://www.trendhunter.com/trends/huemn.md) - [Thermochromic Ink Packaging](https://www.trendhunter.com/trends/thermochromic-ink.md) - [Soccer Star Chip Campaigns](https://www.trendhunter.com/trends/lays-x-messi-chip-bags.md) - [Easy-to-Pour Chip Packaging](https://www.trendhunter.com/trends/fritolay-minis.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Free-From Potato Chips](https://www.trendhunter.com/trends/lays-potato-chips.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md)