# Crumpled Chip Bag-Resembling Wallets Balenciaga Presents the Unique Chip Bag Purse By Amy Duong | Published 2024-10-02 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/chip-bag-purse References: [instagram](https://www.instagram.com/p/DAluc5Txou6/) & [instagram](https://www.instagram.com/p/DAlLBdAokyR/)  Fashion house [Balenciaga](https://www.trendhunter.com/trends/chip-bag-1) continues to draw attention to dynamically unique products with its Chip Bag Purse priced at $1,750. The new line of wallets is created to look like it is directly from the [snack aisle](https://www.trendhunter.com/trends/snackable-fashion). The original bag that is inspired by the potato chip packaging was first launched in 2022 during Paris Fashion Week by creative director Demna -- it featured designs made from calfskin leather materials. Now, the same concept returns and it has a folded formation, taking the original [chip bag design](https://www.trendhunter.com/trends/cheezit-snapd-back-bag) and transforming it into a rectangle shape with its wrinkled texture to capture the messy look and feel of the actual snack bag. The 'foil' silver corner is peaking out as well to make it more realistic. Image Credit: Instagram, @demnagram, @drip ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 94% | Activity: 98% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### Key Themes Behind This Trend - **High-fashion Novelty Accessories:** The use of everyday objects transformed into luxury items opens up new vistas for creativity in high fashion. - **Hyper-realistic Design Elements:** Designers leveraging hyper-realistic elements in fashion create a distinctive aesthetic that blurs the line between common utility and luxury. - **Sustainability and Material Usage:** Replicating the appearance of disposable packaging with high-end materials highlights a shift toward sustainable luxury and innovative material use in fashion. ### Where This Applies - **Luxury Fashion:** Luxury fashion brands continually strive to innovate by reimagining everyday items into high-end accessories. - **Material Science:** Advancements in material science are crucial for creating realistic textures and sustainable luxury products. - **Design and Aesthetics:** The integration of commonplace, everyday aesthetics into high fashion challenges conventional design norms and expands creative boundaries. ## Related on Trend Hunter - [Fashion House Chip Bags](https://www.trendhunter.com/trends/chip-bag-1.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Chocolate Wrapper Handbags](https://www.trendhunter.com/trends/Chocolate-Wrapper-Handbags.md) - [Butter Pastry-Resembling Leather Bags](https://www.trendhunter.com/trends/limited-croissant-bag.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md) - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Bag-Accented Bag Designs](https://www.trendhunter.com/trends/plastic-bag.md)