# Fashion House Chip Bags Balenciaga Presents Its Own Branded Premium Snack Bags By Amy Duong | Published 2024-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chip-bag-1 References: [designtaxi](https://designtaxi.com/news/426313/Balenciaga-Brings-1-750-Chip-Bags-To-Shelves-To-Feed-Your-Fashion-Cravings/) & [fave.co](https://fave.co/42PcrDX)  Spanish fashion house [Balenciaga](https://www.trendhunter.com/trends/chip-bag-purse) is creating its own in-house potato chip bag that is designed to look like any other snack bag in any grocery store. This is not the first time that the brand has created a bag resembling chip snacks -- back in 2022, Balenciaga released bags inspired by [Lay's](https://www.trendhunter.com/trends/huemn). This time around, the Chip Bags are done in the house's own branding design with three tonal options. It comprised of red, blue, and yellow -- each one corresponding to its own flavor. The red chip bag is spicy chili, the yellow is cheese and onion, and the blue is salt and vinegar flavor. It is made using glossy calfskin leather materials so that it crinkles in a similar way that a real chip bag would. Image Credit: Balenciaga ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 76% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Branded Chip Bags:** Exploring the intersection of fashion and snacks through premium branded chip bags. - **Product Mimicry in Fashion:** Replicating everyday consumer products through luxury fashion items for a unique consumer experience. - **Glossy Leather Materials:** Incorporating glossy calfskin leather materials in unconventional product designs for a tactile and visual experience. ### Industries Being Reshaped - **Luxury Fashion:** Opportunities for luxury fashion brands to venture into novel product offerings and collaborations beyond conventional clothing and accessories. - **Food and Beverage:** Exploring innovative ways to merge food packaging aesthetics with fashion design elements for a playful and imaginative consumer engagement. - **Material Innovation:** Evolving material choices in various industries to elevate product design elements and create unique sensory experiences for consumers. ## Related on Trend Hunter - [Crumpled Chip Bag-Resembling Wallets](https://www.trendhunter.com/trends/chip-bag-purse.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [Potato Chip-Brand Streetwear Series](https://www.trendhunter.com/trends/ridgewear.md) - [Chip Brand-Inspired Apparel](https://www.trendhunter.com/trends/huemn.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Snack-Inspired Sneakers](https://www.trendhunter.com/trends/lays-x-saucony.md) - [Snack-Inspired Roll-Top Bags](https://www.trendhunter.com/trends/cheezit-snapd-back-bag.md) - [Banana-Made Luxury Sneakers](https://www.trendhunter.com/trends/balenciaga-4.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md)