# Chipper Chip Ads These Chio Natura Chip Ads are Positive & Health-Promoting By Emily Evans | Published 2011-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chio-natura References: [adsoftheworld](http://adsoftheworld.com/media/print/chio_natura_chips) & [chio.hu](http://www.chio.hu/termekek-es-akciok/termekeink/chio-natura-sult-krumpiszeletek) People are becoming increasingly health-conscious, and print ads like the Chio Natura chip ads for May 2011 are a reflection of this. Even in the chip market companies are taking note of the societal push towards eating healthier. Although chips are usually not considered a health food, the step toward [healthier ingredients](https://www.trendhunter.com/trends/root-foods-vegetable-chips) is certainly a notable step that puts them in the right direction. These Chio Natura chip ads were created by ad agency [Saatchi & Saatchi](https://www.trendhunter.com/trends/snack-right), Hungary. By showing a three-step process from ingredients, to chip bag, to bowl, these ads are not only mouth-watering, but they are appealing to a wide-range of [chip eaters](https://www.trendhunter.com/trends/lays-baked). Although many healthy eaters may opt out of chips altogether, for those of us looking to take a step in the healthy direction without having to give up chips, these Chio Natura chip ads are certainly appealing! ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 34% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Health-conscious Advertising:** Opportunity for companies to create print ads that promote the health aspects of their products, even in traditionally unhealthy categories like chips. - **Societal Push for Healthier Options:** The increasing demand for healthier options creates an opportunity for companies to develop and promote products that cater to health-conscious consumers. - **Visual Storytelling in Advertising:** Ads that utilize a visually appealing narrative can capture the attention and interest of a wide range of consumers. ### Who This Affects Most - **Food and Beverage:** Companies within the food and beverage industry can explore and capitalize on the growing trend of health-conscious consumer preferences. - **Advertising and Marketing:** The advertising and marketing industry can innovate by creating print ads that communicate the health benefits of traditionally unhealthy products, targeting health-conscious consumers. - **Packaging Design:** Opportunity for packaging design companies to help brands visually communicate the health aspects of their products, attracting health-conscious consumers. ## Related on Trend Hunter - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [Lifestyle-Conscious Snack Chips](https://www.trendhunter.com/trends/proper-crisps.md) - [Budget-Friendly Conscious Chips](https://www.trendhunter.com/trends/sprouts-avocado-oil-potato-chips.md) - [Healthy Australian Snack Ranges](https://www.trendhunter.com/trends/snack-right.md) - [Gut-Supporting Veggie Chips](https://www.trendhunter.com/trends/probiotic-hiprotein-veggie.md) - [Better-For-You Snack Campaigns](https://www.trendhunter.com/trends/betterforyou-snack-campaign.md) - [Crispy Clean-Label Potato Chips](https://www.trendhunter.com/trends/christies-chips.md) - [Boldly Flavored Chickpea Chips](https://www.trendhunter.com/trends/flavored-chickpea-chip.md)