# Chinese Zodiac Water Branding This Mineral Water Has a Design Inspired by the Year of the Monkey By Mishal Omar | Published 2016-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chinese-zodiac-water References: [thedieline](http://www.thedieline.com/blog/2016/10/18/horse-designs-limited-edition-mineral-water) & [horse-studio](http://www.horse-studio.com/) This Chinese Zodiac water was designed for the Chinese bottled water and beverage company 'Nongfu Spring.' The brand's mineral water was created by the design studio 'Horse' and the co-founder Ian Firth revealed the studio's goal of creating a product that clearly reveals the fact that it is a [limited-edition](https://www.trendhunter.com/trends/year-of-the-fire-horse-chocolate) through a playful design. The elegant bottle is inspired by the [Chinese zodiac cycle](https://www.trendhunter.com/trends/hennessy-paradis-zodiac-miniatures-collection), which is currently a monkey. As a result, the bottles are gold in color and feature monkeys in various stages of play. These Chinese Zodiac water bottles manage to combine a youthful design with one that is also elegant, resulting in a product that adequately reflects the [year of the monkey](https://www.trendhunter.com/trends/cordon-bleu-lunar). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 75% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Water Branding:** There is an opportunity to create limited-edition water brands that incorporate playful and meaningful designs, inspired by different themes or events. - **Youthful and Elegant Design Fusion:** Brands can explore the combination of youthful and elegant design elements to attract a wider target audience, appealing to both the young and sophisticated consumer segments. - **Inspired by Cultural Symbols:** Designing products inspired by cultural symbols, such as zodiac signs, can bring a unique element to branding and provide a connection with consumers based on shared values and beliefs. ### Where This Applies - **Bottled Water and Beverage:** In the bottled water and beverage industry, creating limited-edition products with distinctive designs inspired by cultural symbols can differentiate brands and attract consumer attention. - **Design Studios:** Design studios have an opportunity to collaborate with brands to create innovative and playful designs inspired by cultural symbols, enhancing product packaging and brand identity. - **Event and Theme-based Branding:** Industries centered around events and themes, such as festivals or celebrations, can leverage limited-edition branding inspired by cultural symbols to create unique products that resonate with consumers. ## Related on Trend Hunter - [Lunar New Year Cognacs](https://www.trendhunter.com/trends/hennessy-year-of-the-horse.md) - [Cultural Holiday Bottle Designs](https://www.trendhunter.com/trends/hennessy-1.md) - [Steely New Year Spirits](https://www.trendhunter.com/trends/johnnie-walkers-blue-label-lunar-new-year.md) - [Lunar New Year-Inspired Bottles](https://www.trendhunter.com/trends/lor-de-jean-martell-zodiac-edition.md) - [Zodiac-Inspired Tumblers](https://www.trendhunter.com/trends/stanley-lunar-new-year.md) - [Exquisite Cognac Bottles](https://www.trendhunter.com/trends/exclusive-lunar-new-year.md) - [Seasonal New Year Packaging](https://www.trendhunter.com/trends/carlsberg-2.md) - [Vibrant Zodiac-Inspired Tequila Bottles](https://www.trendhunter.com/trends/snake-edition.md) - [Water Zodiac Sign Ads](https://www.trendhunter.com/trends/essentia-water-zodiac.md)