# Modern Red Wedding Dresses Floravere's R. Chu Style Updates the Traditional Chinese Wedding Dress By Laura McQuarrie | Published 2019-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chinese-wedding-dress References: [vogue](https://www.vogue.com/article/floravere-red-wedding-dress-crazy-rich-asians) & [floravere](https://floravere.com/products/r-chu) Inspired by Crazy Rich Asians, direct-to-consumer [bridal brand Floravere](https://www.trendhunter.com/trends/bridal-shopping) created a modern take on the [classic Chinese wedding dress](https://www.trendhunter.com/trends/lunar-new-year-doll). Knowing that many Chinese brides want to incorporate their culture into their special day but do not necessarily want to wear a traditional red qipao—and are limited when it comes to choices that satisfy these needs—Floravere updated its top-selling [A-line style](https://www.trendhunter.com/trends/heli-kalkstein) in a striking red color, the traditional color for brides in China that symbolizes good luck. With the bold R. Chu gown, Floravere created a design to support a growing number of couples that want to reject established traditions around getting married in favor of creative alternatives that are both highly unique and deeply meaningful. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### Why This Trend Is Growing - **Alternative Wedding Attire:** Creating modern interpretations of traditional wedding dresses allows couples to express their unique style and cultural heritage. - **Cultural Symbolism in Fashion:** Incorporating cultural elements into fashion designs provides an opportunity to celebrate diversity and cater to specific cultural preferences. - **Personalized Direct-to-consumer Bridal Brands:** Offering customizable bridal attire through direct-to-consumer channels enables couples to have a more tailor-made and convenient wedding shopping experience. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore innovative ways to merge traditional and contemporary elements to cater to diverse cultural wedding preferences. - **Wedding Planning:** Wedding planning services can embrace and promote personalized and culturally inclusive options to cater to couples who seek non-traditional wedding experiences. - **E-commerce:** E-commerce platforms can facilitate the growth of direct-to-consumer bridal brands by providing accessible and efficient channels for personalized wedding attire shopping. ## Related on Trend Hunter - [Ultra-Luxurious Bridal Collections](https://www.trendhunter.com/trends/2025-bridal-collection.md) - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Revived Luxury Bridal Collections](https://www.trendhunter.com/trends/davids-bridal-3.md) - [Statement-Making Bridal Veils](https://www.trendhunter.com/trends/non-traditional-wedding-veils.md) - [Influencer-Created Bridesmaid Dresses](https://www.trendhunter.com/trends/bridesmaid-dress.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Comfort-Focused Bridal Apparel](https://www.trendhunter.com/trends/pearly-mini-dress.md) - [Summer Bridal Guest-Of Collections](https://www.trendhunter.com/trends/bridal-guestof-collection.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md)