# Engaging Reality Shows This Chinese Reality Show is Recruiting Contestants on Twitter By Laura McQuarrie | Published 2016-06-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/chinese-reality-show References: [digitaljournal](http://www.digitaljournal.com/pr/2977121) & [twitter](https://twitter.com/JSBCI/status/734404647675252738) [Twitter](https://www.trendhunter.com/trends/social-media-tipping-features) is now working as the official international social media partner of the Chinese reality show 'Who's Still Standing' (known as Yizhan Daodi in China) in order to pique the interest of potential new contestants and viewers from around the world. Who's Still Standing is a head-to-head [trivia-style competition](https://www.trendhunter.com/trends/ai-trivia) that will result in contestants winning travel prizes, home appliances, electronics or up to ￥400,000, or falling through a trap door. As part of its new social strategy, the Chinese TV program became the first of its kind to get its own [Twitter emoji](https://www.trendhunter.com/trends/one-million-emojis). In order to apply to be on the show, Who's Still Standing is inviting people on Twitter to tweet to @JSBCI using the #WhosStillStanding tag and include a 30-second introduction video in Chinese. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Social Media-powered Reality Shows:** There are opportunities for other reality shows to leverage social media platforms to attract global audiences and potential contestants. - **Interactive Game Shows:** There is potential to create more game shows that encourage audience engagement and offering big rewards for participation. - **Localized International Reality Shows:** There is potential to create more localized reality shows that cater to specific cultural audiences around the world through various media partnerships. ### Sectors Adopting This - **Broadcasting & Entertainment:** The broadcasting and entertainment industry can explore cross-platform partnerships with social media companies to expand their audience reach. - **Social Media Platforms:** Social media platforms can create more features, such as hashtags and emojis to increase engagement and connections between traditional media and their user base. - **Marketing & Advertising:** Marketers and advertisers can create integrated campaigns on social media platforms to take advantage of audience engagement through reality shows. ## Related on Trend Hunter - [Reality-Themed Dating Campaigns](https://www.trendhunter.com/trends/tinder-5.md) - [Chinese Career Apps](https://www.trendhunter.com/trends/career-app.md) - [Interactive AI Reality Series](https://www.trendhunter.com/trends/rival-peak.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [In-Store TikTok Talent Shows](https://www.trendhunter.com/trends/supershow.md) - [QSR Game Shows](https://www.trendhunter.com/trends/qsr-game-show.md) - [Short-Form Dating Shows](https://www.trendhunter.com/trends/dream-date-a-sip-at-love.md) - [Gamified Grocery Activations](https://www.trendhunter.com/trends/asda-checkout-challenge.md) - [Affordable Asian-Inspired Dishes](https://www.trendhunter.com/trends/affordable-asian-inspired-dishes.md)