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# Chinese Olympic Money
Bank Notes Commemorate Beijing Games

By lourdes sanchez bayas | Published 2008-07-09 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/chinese-olympics-money-bank-notes-commemorate-the-games
References: [msnbc.msn](http://www.msnbc.msn.com/id/25567861/displaymode/1176/rstry/25571090/)

These photos released by China's [Xinhua](https://www.trendhunter.com/trends/wine-traditions) news agency display the new 10-yuan banknote (US $1.45) to commemorate the Beijing Olympic Games. The notes were issued by the central bank [People's Bank of China](https://www.trendhunter.com/trends/peoples-choice-beef-jerky) in Beijing on Monday, July 7, 2008.

Gone from the banknote is the image of Chairman Mao which was replaced by a sketch of the [new National Stadium](https://www.trendhunter.com/trends/kunshan-olympic-sports-centre), the "Bird's Nest" which is the emblem of the Beijing Games. Both old and new notes are set against the backdrop of the Temple of Heaven, one of Beijing's iconic sites.

Take a look at some more details on the Bird's Nest:

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 60% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What's Driving This Trend

- **Commemorative Banknotes:** Opportunity for banks to create and issue special edition banknotes to commemorate significant events or milestones.
- **Iconic Landmark Imaging:** Potential for iconic landmarks to replace traditional images on banknotes, creating unique and memorable currency designs.
- **Cultural Symbolism on Currency:** Opportunity to use currency as a form of cultural expression by incorporating symbols and images that represent a country's heritage.

### Who This Affects Most

- **Banking:** Disruptive innovation opportunity for banks to explore new designs and features in banknotes, enhancing the user experience and aesthetic appeal.
- **Tourism:** Opportunity for tourism-related industries to collaborate with central banks and create exclusive currency designs that promote iconic landmarks and attract tourists.
- **Collectibles:** Emerging market for collectors and hobbyists to acquire special edition banknotes as unique memorabilia, opening up new avenues for trading and investment.

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