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# Chinese Heritage-Honoring Streetwear
VICTORIA and Yat Pit Join on the Chinese New Year Collection

By Amy Duong | Published 2024-01-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/chinese-new-year-collection-1
References: [hypebeast](https://hypebeast.com/2024/1/victoria-yat-pit-chinese-new-year-2024-collection-release-info) & [victoriahongkong](https://victoriahongkong.com/)

![Chinese Heritage-Honoring Streetwear](https://cdn.trendhunterstatic.com/thumbs/524/chinese-new-year-collection-1.jpeg)

Lunar New Year is about to roll in in a few weeks and Hong Kong-based fashion labels VICTORIA and Yat Pit join forces on a special Chinese New Year collection. The two forces come together to inform a series of apparel that stay true to their brand language, honoring a skate influence and more.

The two push their local culture and celebrate their shared Chinese heritage with the range. It is defined by bright red tones for a festive touch with hues of heather grey, pink, brown, and grey as accents as well. They are washed finished for a worn-in feel and some standouts include the "MOCKNECK ZIP-UP SWEATER, OXFORD SHIRT, REVERSIBLE WAFFLE SWEATER, LOGO TEE, NIGHT MARKET CARGO PANTS, YATPIT LUCKY KNOT WRAP SWEAT PANTS, SWEAT SHORTS, CIRCLE LOGO CAP, ans LOGO SOCKS."

Image Credit: VICTORIA, Yat Pit, [hypebeast](https://hypebeast.com/2024/1/victoria-yat-pit-chinese-new-year-2024-collection-release-info), [victoriahongkong](https://victoriahongkong.com/)

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 68% | Activity: 27% | Freshness: 20%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Chinese Heritage-honoring Streetwear:** Fashion labels VICTORIA and Yat Pit collaborate on a Chinese New Year collection that pays homage to their shared Chinese heritage.
- **Lunar New Year Collection:** VICTORIA and Yat Pit come together to create a festive apparel range inspired by the Lunar New Year.
- **Skate Influence in Apparel:** The Chinese New Year collection by VICTORIA and Yat Pit reflects their brand language with a skate influence incorporated into the apparel.

### Sectors Adopting This

- **Fashion:** The collaboration between VICTORIA and Yat Pit in creating a Chinese New Year collection demonstrates innovative approaches to design and cultural celebration in the fashion industry.
- **Streetwear:** The Chinese New Year collection by VICTORIA and Yat Pit offers disruptive innovation opportunities in the streetwear industry by infusing Chinese heritage and festive elements into their designs.
- **Apparel:** VICTORIA and Yat Pit exhibit disruptive innovation in the apparel industry by combining skate influence with traditional Chinese aesthetics in their Lunar New Year collection.

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