# Chinese Festival-Inspired Sneakers Nike's Air Max Plus Celebrates China’s Longtaitou Festival By Mickey Phoon | Published 2023-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chinese-festivalinspired-sneakers References: [hypebeast](https://hypebeast.com/2023/2/nike-air-max-plus-longtaitou-festival-fd4202-107-release-date) Sports fashion brand [Nike](https://www.trendhunter.com/trends/air-force-1-low-6) has released a new [Air Max Plus](https://www.trendhunter.com/trends/air-max-plus-1) shoe with colorways from the Chinese cultural tradition of the Longtaitou Festival. This special sneaker colorway is released right after the Lunar New Year celebration and the Chinese tradition theme that this sneaker follows is the Longtaitou Festival, which regards celebrates the first rains of spring. It is also a celebration time for making offerings to the Dragon God for a good farming season ahead. The color of the upper consists of blue, white, and pink hues across it. Additionally, there are new additions to the sneaker with blending color schemes, graphic insoles, and extra laces. The classic Nike logo in red is on the middle of the upper and there is a line of brown leather above the midsole of the sneaker. The black laces are tied beneath the sneaker, going under and back up to the tongue. There are also Chinese characters written on the sole of the sneakers, in which the sole of the right sneaker translates to “thank you for coming” and the Chinese character on the sole of the left sneaker translates to “fortune is shining down on you.” The sneaker is currently available in Chinese market regions. Image Credit: Nike, [hypebeast](https://hypebeast.com/2023/2/nike-air-max-plus-longtaitou-festival-fd4202-107-release-date), [hypebeast](https://hypebeast.com/2023/2/nike-air-max-plus-longtaitou-festival-fd4202-107-release-date) ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 65% | Activity: 14% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Cultural-inspired Fashion:** Incorporating elements of cultural festivals and traditions in fashion pieces can tap into consumers' emotional connections to their heritage and result in increased sales. - **Personalized Insoles:** Customized or graphic insoles can provide a unique touch to sneakers and improve overall shoe comfort, potentially leading to a competitive advantage in the footwear industry. - **Localized Product Offerings:** Designing products that specifically cater to regional markets, such as China, can result in increased sales and brand loyalty. ### Where This Applies - **Sports Fashion:** The intersection of sports and fashion is a growing industry, and incorporating cultural elements can differentiate brands and appeal to a wider audience. - **Footwear:** The footwear industry is constantly looking for ways to innovate and differentiate their products, and personalized features such as graphic insoles can provide a unique selling point. - **Marketing and Advertising:** Creating targeted marketing campaigns and localized product offerings can increase brand awareness and appeal to consumers on a personal level. ## Related on Trend Hunter - [Lunar Festivity-Inspired Embroidered Shoes](https://www.trendhunter.com/trends/air-force-1-low-6.md) - [Celebratory Dragon-Inspired Sneakers](https://www.trendhunter.com/trends/year-of-the-dragon1.md) - [Lunar New Year-Inspired Sneaker](https://www.trendhunter.com/trends/nike-dunk-low-2.md) - [Festive Lunar New Year Sneakers](https://www.trendhunter.com/trends/skechers-street-uno-year-of-the-dragon.md) - [Snake-Honoring Whimsical Sneakers](https://www.trendhunter.com/trends/air-jordan-11-low.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Exclusive Lunar New Year Runners](https://www.trendhunter.com/trends/on-cloudmonster-lny.md) - [Italy-Inspired Textural Sneakers](https://www.trendhunter.com/trends/air-max-plus-1.md) - [Minimalist New Year Sneakers](https://www.trendhunter.com/trends/on-year-of-the-snake-cloudtilt.md)