# Star Struck Car Ads This Chinese Car Company Ad Shows off Nicolas Cage's Road Rage By Jen Chae | Published 2013-05-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/chinese-car-company References: [bloomberg](http://www.bloomberg.com/news/2013-03-27/nicolas-cage-hired-by-china-s-baic-motor-to-promote-senova-cars.html) & [jalopnik](http://jalopnik.com/epic-chinese-car-ad-is-proof-that-nic-cage-still-needs-505672670) Chinese car company [BAIC Motor Corporation](https://www.trendhunter.com/trends/stelato-g9) signed Nicolas Cage to be its brand ambassador for its new Senova [D-Series](https://www.trendhunter.com/trends/segwayninebot). Its commercial features Cage furiously racing in a Senova car, tilting on two wheels and getting out of the car seemingly angry. The commercial is not anything unforeseen. The Academy Award winner enacts a snippet of a dangerous action film; something a lot of men would find totally cool. The 49-year-old star is a fitting candidate for targeting the older male demographic. Through Cage's acting, BAIC effectively implies what is being sold here: the car as well as the charisma. Caucasian celebrity endorsement plays a substantial part in the Asian advertising industry. Cage is not the first to endorse overseas. Brad Pitt and [soccer star Lionel Messi](https://www.trendhunter.com/trends/thirsty-for-more-campaign) have also promoted for Chinese automobiles. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Caucasian Celebrity Endorsement:** Opportunity for companies in Asia to leverage the influence of Caucasian celebrities to promote their products and target specific demographics. - **Action-film Inspired Car Ads:** Opportunity for car companies to create attention-grabbing advertisements that feature dangerous action scenes to appeal to male consumers. - **Cross-industry Brand Ambassadors:** Opportunity for companies to collaborate with celebrities from different industries to promote their products and expand their reach. ### Sectors Adopting This - **Automobile:** Automobile industry can benefit from using celebrity endorsements to enhance brand perception and appeal to specific target markets. - **Advertising:** Advertising industry can explore creative and thrilling concepts inspired by action films to captivate viewers and promote products effectively. - **Global Marketing:** Opportunity for companies engaged in global marketing to tap into the popularity of international celebrities as brand ambassadors for localized advertising campaigns. ## Related on Trend Hunter - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md)