# Rhinestone-Accented Streetwear Chinatown Market Released a Collegiate Collection for FW18 By Amy Duong | Published 2018-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chinatown-market References: [hypebeast](https://hypebeast.com/2018/3/chinatown-market-releases-a-vibrant-rhinestone-heavy-fall-winter-2018-collection) & [thechinatownmarket](https://thechinatownmarket.com/) Mike Cherman's label Chinatown Market prepared for the colder seasons this year with its latest collection of garments. The new capsule boasts a plethora of [rhinestone-decorated pieces](https://www.trendhunter.com/trends/rocknot) -- featuring fleece sweaters, t-shirts, trousers, sweatpants and unique tote bags. The offerings recall the aesthetics of high school varsity looks, especially with its [arched college lettering styles](https://www.trendhunter.com/trends/homecoming-styles). The new Chinatown Market Fall/Winter 2018 collection heavily accents the garments with rhinestones to make the branding details really stand out. Some notable items from the new collection are the ['Full Court' bag](https://www.trendhunter.com/trends/rocknots-new-game-day-collection), which has the look and color that resembles that of a basketball, and the sweatpants that have the label's rhinestone embellished detail right across the front. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 5% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Rhinestone-accented Fashion:** Fashion brands can incorporate rhinestone accents to add a touch of luxury and uniqueness to their collections. - **Collegiate-inspired Clothing:** Clothing brands can tap into the nostalgic appeal of high school varsity looks to create trendy collections that resonate with customers. - **Functional Streetwear:** Designers can prioritize function and utility in streetwear to create products that are both stylish and practical for everyday wear. ### Sectors Adopting This - **Fashion:** Fashion brands can use rhinestone accents and collegiate-inspired designs to create trendsetting clothing collections that stand out in the market. - **Athletic Apparel:** Athletic apparel brands can incorporate basketball-inspired motifs and colors to create sports lifestyle collections that appeal to a wide range of customers. - **Accessories:** Accessory designers can incorporate rhinestone embellishments to create eye-catching and stylish bags, shoes, and other small accessories that complement any outfit. ## Related on Trend Hunter - [Wintery Cartoon Apparel Capsules](https://www.trendhunter.com/trends/market-x-peanuts.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Distressed Streetwear Capsule](https://www.trendhunter.com/trends/neighborhood-x-chito.md) - [Chic Game Day Accessories](https://www.trendhunter.com/trends/rocknots-new-game-day-collection.md) - [Graphic Collaborative Streetwear](https://www.trendhunter.com/trends/born-online.md) - [Luxury Apparel Capsules](https://www.trendhunter.com/trends/nocta-x-chrome-hearts.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md)