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# Logo-Remix Shirt Designs
The Chinatown Market Logo is Replaced by Variously Inspired Designs

By Kalin Ned | Published 2019-07-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/chinatown-market-logo
References: [highsnobiety](https://www.highsnobiety.com/p/chinatown-market-ss19-collection-buy-online/) & [thechinatownmarket](https://thechinatownmarket.com/)

The Chinatown Market logo has always been known to be a yellow smiley face, encircled by the brand's name. However, in its latest collection, the contemporary streetwear brand takes a different approach and playfully remixes the logos of other entities — from sitcoms to auto manufacturers, superimposing its own aesthetics.

The clothing ranges in price from $40 to $80 USD. The streetwear label retains the major features of the branding assets and tweaks them, creating a new Chinatown Market logo on the basis of others. One can see remixed versions of the BMW, [Mercedes-Benz](https://www.trendhunter.com/trends/amg-parfum), UPS, [IKEA](https://www.trendhunter.com/trends/halgatt), Seinfeld, and many more logos.

This collection includes silhouettes of t-shirts, long-sleeve shirts, as well as hoodies. Consumers can opt-in for a singular Chinatown Market logo remix design, or they can choose the [Logomania](https://www.trendhunter.com/trends/offon-skin-essentials) long-sleeve which features an abundance of them.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 74% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Logo Remix Designs:** Opportunity for brands to creatively remix and reimagine their logos as a form of self-expression in their products.
- **Personalized Streetwear:** Growing demand for customizable streetwear that reflects individuality and unique style.
- **Brand Collaboration:** Rise of collaborations between streetwear brands and other entities to create unique and eye-catching designs.

### Sectors Adopting This

- **Fashion & Apparel:** Fashion brands can incorporate logo remixes to attract younger, fashion-forward consumers.
- **Graphic Design & Advertising:** Opportunity for graphic designers and advertising agencies to explore logo remixes as a creative marketing strategy.
- **Streetwear:** Streetwear industry can leverage logo remixes to stay relevant and create buzz among streetwear enthusiasts.

## Related on Trend Hunter

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