# Cinematic Menswear Editorials GQ Brazil's 'China Town' Photography Feature Embodies Urban Elegance By Jana Pijak | Published 2015-09-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/china-town-photography References: [fuckingyoung.es](http://fuckingyoung.es/china-town/) GQ Brazil's 'China Town' photography feature is a story that blends [cinematic imagery](https://www.trendhunter.com/trends/alessandro-micheles) and sophisticated menswear staples. The editorial is lensed by photographer Hans Neumann and highlights a series of menswear pieces that are both gentlemanly and functional. Lensed in front of an urban backdrop, GQ Brazil's 'China Town' photography feature boasts styling by Antonio Branco and graces the publication's September 2015 issue. The editorial's cast include models Danique Stroeve, Oli Lacey and Callum Ball who don a range of [elegantly layered looks](https://www.trendhunter.com/trends/louis-vuitton-fall-2026). In addition to dramatically draped coats, this editorial highlights [distressed leather jackets, denim pairings](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) and well-groomed hairstyles that are sharp and nostalgic in their overall look and feel -- the shoot's coifs boast a 60s flair. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 85% | Activity: 67% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Cinematic Imagery:** Opportunity for brands to incorporate cinematic-inspired visuals in their marketing campaigns and editorials. - **Urban Elegance:** Potential for fashion brands to create urban-inspired menswear collections that blend sophistication and functionality. - **Layered Looks:** Opportunity for retailers to offer menswear pieces that emphasize layering for a stylish and practical wardrobe. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore innovative ways to incorporate cinematic visuals and urban elements into their menswear collections. - **Photography:** Photographers can use the cinematic imagery trend as inspiration to create visually captivating editorials and campaigns. - **Haircare and Grooming:** Haircare and grooming brands can tap into the 60s-inspired hairstyles to offer products and styling techniques that cater to the nostalgia and flair of that era. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)