# World Pressures China To Reduce Pollution By Ben Preiss | Published 2007-08-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/china-pollution References: [nytimes](http://www.nytimes.com/2007/08/26/world/asia/26china.html?em&ex=1188273600&en=5566443767c7fe6c&ei=5087) & [iht](http://www.iht.com/articles/2007/08/24/opinion/edeconomy.php) China's rapid economic rise has come at great environmental cost. Coal provides 70% of China's energy needs, contributing to the fact that only 1% of the country's 560 million city dwellers [breathe air considered safe](https://www.trendhunter.com/trends/urban-air-monitoring) by the [European Union](https://www.trendhunter.com/trends/the-dirty-protest). As the [recall of millions of toys](https://www.trendhunter.com/trends/lego-6), for reasons including the use of lead paint, and the extinction of the Yangtze River dolphin have hit the headlines, and the 2008 Summer Olympics approaches, China is under a lot of pressure and scrutiny from the rest of the world to take measures to drastically reduce its pollution. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Renewable Energy:** Opportunity for innovative solutions in renewable energy sources to reduce China's reliance on coal and decrease pollution. - **Air Purification:** Potential for disruptive innovations in air purification technologies to improve air quality in China's cities. - **Circular Economy:** Opportunity for implementing circular economy models that promote recycling and reduce waste generation in China's industries. ### Sectors Adopting This - **Energy:** Potential for businesses in the renewable energy sector to provide clean and sustainable alternatives to coal-based energy production in China. - **Environmental Technology:** Growing market for companies providing air purification technology solutions to address China's air pollution problem. - **Waste Management:** Emerging industry focused on implementing circular economy principles and developing innovative waste management solutions in China. ## Related on Trend Hunter - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Sleek Pollution-Reducing Paints](https://www.trendhunter.com/trends/ecos-1.md) - [Children-Focused Air Purifier Donations](https://www.trendhunter.com/trends/save-the-children1.md) - [Green China-Based Coffee Chains](https://www.trendhunter.com/trends/shenzhen.md) - [Maritime Innovation-Focused Exhibitions](https://www.trendhunter.com/trends/marintec-china-2025.md) - [Sustainability-Focused International Strategies](https://www.trendhunter.com/trends/haier-group.md) - [Air-Purifying Stroller Canopies](https://www.trendhunter.com/trends/airpurifying-stroller.md) - [Food-Based Toy Block Alternatives](https://www.trendhunter.com/trends/lego-6.md) - [Plastic-Cutting Retail Initiatives](https://www.trendhunter.com/trends/amazon-cuts-plastic.md)