# Couture Sightseeing Editorials China Modern Weekly 2010 Shows Some Urban Love By Annie Ho | Published 2010-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/china-modern-weekly-2010 References: [asianmodelsblog.blogspot](http://asianmodelsblog.blogspot.com/2010/06/ling-tan-editorial-for-china-modern.html) The China Modern Weekly 2010 issue features model Ling Tan in abstract dresses walking around the city. The editorial, simply named ‘Madame Soong - Beijing Love,’ showcases views from the [ancient city](https://www.trendhunter.com/trends/back-to-the-city). The editorial was shot by photographer John-Paul Pietrus, who works well with fashion director Tim Lim in order to bring this editorial alive. In the spread you can see abstract dresses that could belong to a [haute couture runway](https://www.trendhunter.com/trends/chanel-spring-summer-2026). This spread will have you yearning to explore Beijing. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 45% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Abstract Couture Fashion:** Opportunity to disrupt the fashion industry with abstract and avant-garde designs. - **Fashion Editorials as Cultural Exploration:** Opportunity to disrupt the publishing industry by showcasing fashion in the context of different cultures and locations. - **Urban Tourism Fusion:** Opportunity to disrupt the tourism industry by incorporating high fashion and editorial content into urban exploration experiences. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage the trend of abstract couture to push the boundaries of traditional fashion design and appeal to avant-garde consumers. - **Publishing:** The publishing industry can explore new avenues for cultural exploration with fashion editorials that highlight the stylistic and cultural diversity of different locations. - **Tourism:** The tourism industry can innovate by incorporating high fashion and editorial content into urban exploration experiences, tapping into the interests of fashion-forward travelers. ## Related on Trend Hunter - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Chinese Tradition-Celebrating Accessory Collections](https://www.trendhunter.com/trends/2025-chinese-new-years.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)