# China Fashion to Hype Beijing Olympics China International Fashion Week By Bianca | Published 2008-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/china-fashion-beijing-olympics-china-international-fashion-week References: [mysinchew](http://www.mysinchew.com/node/13483?tid=14) & [chinadaily.cn](http://chinadaily.com.cn/olympics/2008-04/02/content_6587056.htm) [China International Fashion Week](https://www.trendhunter.com/trends/chinese-golden-age-models) looked like one big publicity preview for all the glitz that will surround the Beijing Olympics next month. Nearly 40 [fashion shows](https://www.trendhunter.com/trends/couture-for-a-cause) took place from 30 different brands. Over 500 models were used to march [Olympic-themed clothing](https://www.trendhunter.com/trends/mongolia-winter-olympics) down the runway in April. One bright red (a colour considered lucky by the Chinese) Olympic-themed gown had the Beijing Olympic logo on it and read "success for the Beijing Olympics" in Chinese characters. As the days get closer to the much-anticipated sporting event, China is doing a lot to secure promotional perfection. The fashion show was just one such method. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 71% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Olympic-themed Fashion:** Opportunity to create and market clothing and accessories inspired by the Olympic Games. - **Promotional Perfection:** Opportunity to develop innovative marketing strategies and campaigns to capitalize on the excitement surrounding the Beijing Olympics. - **China International Fashion Week:** Opportunity to showcase and promote Chinese fashion designers on an international platform. ### Who This Affects Most - **Fashion:** Fashion brands can leverage the Olympic Games to create unique and trendy collections that resonate with consumers. - **Marketing and Advertising:** Marketing agencies can utilize the Beijing Olympics as a platform to create attention-grabbing campaigns and engage with a global audience. - **Event Planning and Management:** Event planning companies can partner with fashion weeks and major sporting events to create immersive and memorable experiences for attendees. ## Related on Trend Hunter - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [Lunar Craft Fashion](https://www.trendhunter.com/trends/adidas-lunar-new-year.md) - [Chinese Tradition-Celebrating Accessory Collections](https://www.trendhunter.com/trends/2025-chinese-new-years.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Cultural Olympic Uniforms](https://www.trendhunter.com/trends/mongolia-winter-olympics.md) - [Performance-Driven Olympic Athlete Kits](https://www.trendhunter.com/trends/team-canada-kits.md) - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [Performance-Driven Competitive Attires](https://www.trendhunter.com/trends/curling-national-team.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md)